Company image is the way customers, contractors, employees and other groups perceive a given enterprise. Image shaping is a long and demanding process in which image consulting can be helpful.
What is image consulting?
The company's image depends on many factors. Starting from the name, logo and the entire visual identification, through the way of communicating with individual target groups, to the mission, vision of the company and its organizational culture. Building a positive image is a challenge. A challenge that requires 100% commitment, appropriate skills and specialist knowledge. It is the art of putting together many elements into one coherent whole.
Image consulting helps in shaping the image. It is an excellent solution for both new companies that are facing the challenge of building a reputation from the very beginning, and for those companies that have been operating on the market for some time, but for some reasons want to warm up or refresh their image.
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What elements make up the image?
Image consulting is primarily help in creating a coherent PR strategy. Based on the mission, vision of the brand and values valuable from its point of view. Public relations is shaping social relations with the environment, the aim of which is to build a good image and gain social acceptance.
It also makes up the image branding (or in the case of existing companies - rebranding). Branding is the process of building brand awareness. It includes activities such as:
- inventing the company name, logo and visual identification system,
- advertising and promotion,
- determining the brand value, its vision and attributes.
Image consulting may also include:
- examining the company's current reputation,
- help in creating an effective marketing strategy,
- employer branding.
