Employer branding is today an extremely important area in the organization's strategy. Properly planned and implemented, it helps companies recruit better candidates, and thus - reduce employment and marketing costs and increase productivity. The Divante brand also knows this. This is why jone one of our recent challenges was comprehensive strategic consulting in the above-mentioned area.
About Divante
Divante is a world leader in Commerce solutions - a team of over 250 experts supports clients in both the B2B and B2C segments. The brand cooperates with companies such as Bosch, SAP and Tally Weijl. Divante has also completed projects for industry leaders such as T-Mobile, Continental and 3M. Its services are mainly aimed at companies that treat technology as a key element of their future development.
Challenges for Commplace
The Commplace agency was responsible for the area of strategic consulting in the area of employer branding of the Divante brand. The agency's experts conducted a thorough interview of the brand's needs. They also analyzed its strengths and weaknesses. As a result, they proposed effective tools that will allow you to optimize the employer branding area in the organization.
The scope of cooperation
Our tasks include:
Company image audit
Our experts, together with representatives of the Divante brand, will answer, among others, the following questions:
- What messages does the brand send to employees and candidates?
- How are they shipped?
- Are the sent messages consistent?
- Is their content really effective?
- What do others say about us - employees (internal PR)?
- What actions should be introduced and which ones should be abandoned?
Strategic consulting
A holistic view of the organization allows you to accurately define its strengths and weaknesses in the area of employer branding. An outside expert is not emotionally attached to the company. It can therefore, with a distance and objectively analyze the current situation, which in turn enables the preparation and implementation of an action plan. Among the areas that include our specialists are particularly interested in:
- Employer brand analysis (internal and external)
- Analysis of the actions of Divante's competition
- Onboarding programs
- Employee path analysis
- Brand ambassadors programs
- Analysis of target groups
- Workshop on internal communication
- Planning and implementation of effective PR campaigns
- Support in the organization of internal competitions
- Organization of events and integration trips
During detailed strategic workshops, key areas are defined for each organization. As a result, after the consultation, clients receive precise guidelines that they can implement on their own or with the help of Commplace.
Commplace recommended products and tools
Among the tools and products that we recommend to achieve the goals in the area of employer branding for Divante, there are:
- Audit of the company's image as an employer brand,
- Preparation and implementation of the strategy employer branding,
- Workshops with managers on building cooperation relationships.
- Audit to identify employees with the company.
- Development of procedures and program internal communication and CSR.
Are you wondering what activities will allow you to strengthen your image as an employer?
Check what we recommend for you.