Affiliations are an interesting and effective form of internet marketing. It is a business model based on a partnership, in which entities unrelated to the company advertise its services in exchange for an appropriate commission. How affiliate marketing works in practice? And is it profitable?
Affiliate marketing in a nutshell
Affiliate marketing, also known as performance or partnership marketing, is an interesting form internet marketing, based on the relationship between the advertiser and partners. The advertiser has a product they want to sell. The partners, on the other hand, have channels on which the advertiser places information about the product. The third side of affiliate marketing is the users who come across and click on the seller's ad. The affiliate network, which is referred to as the organizer of the entire project, may also participate in the process.
Affiliate marketing can be done in many ways. The most popular are:
- advertising banners - special graphic ads placed on portals thematically related to the offered product,
- offer rankings - offer statements in the form of rankings, containing detailed information about specific products; an example are websites comparing personal accounts, deposits, insurance, etc.,
- mailing - advertising e-mails in the form of special graphics containing an affiliate link; after clicking the advertisement, the user will be redirected to the advertiser's website,
- advertising in social media - cooperation with creators who place affiliate links to the promoted products on their profiles,
- links on blogs - sponsored articles referring to specific products from the advertiser's offer, containing affiliate links.
Do you think affiliate marketing is only used by large corporations?
Every business can achieve significant benefits from it!
Is affiliate marketing profitable?
Affiliate marketing offers a wide range of benefits for both the advertiser and the publisher.
The advertiser may, inter alia, in a simple - and cheap - way to reach people interested in its offer and thus build brand recognition on the market. The publisher can earn money by promoting products through their channels.
Affiliation drives effective online sales! According to data, as much as 15% of total revenues from advertising created in digital marketing comes from affiliation! So it's no surprise that over 80% marketers are using this form of marketing. Affiliate marketing is a great solution for online stores that care about a constant flow of new leads and customers, as well as for publishers who want to generate additional profits. Long-term cooperation will bring tangible benefits to both parties!
