The popularity of e-commerce is increasing year by year. By 2026, the value of the Polish online sales market is expected to increase by 12 percent. This is the aftermath of a pandemic and a change in consumer habits. A new generation is entering the market that cannot imagine life without the Internet. We are seeing a significant increase in the number of stores that operate online. How to break through the thicket of companies and achieve satisfactory results? Does the Czech online store stand a chance? The store in the Czech Republic has great opportunities to increase sales and be among the leaders in its country. You just need to manage it properly.
Running a store in the Czech Republic requires the right approach and knowledge of the local market. How is e-commerce developing in our neighbours? Is there a Czech equivalent of olx? What are the popular stores? The Czech Republic is a unique country with many consumers. They want to buy online. Why? The Czech online store provides them with quick access to goods, the ability to shop without leaving home and at any time of the day or night. The Czech market is interesting and absorbent. There are about 50,000 entities operating in the area of e-commerce. There is no clear leader - it is a great opportunity for Polish companies to achieve success and develop their business.
How to start a company in the Czech Republic step by step?
Are you wondering how to set up a company in the Czech Republic step by step? First, think about what kind of business you want to run. If you plan to open a sole proprietorship, you will need: an ID card, a company registration application in the Czech Republic, a criminal record certificate, a legal title or the right to use the premises where the company will be run and confirmation of payment of the registration fee in the amount of CZK 1,000 (approx. PLN 190 PLN). How to open a company in the Czech Republic? The company must be registered in person at the office or at the Chech Point. It is also possible to register by mail. TIN in Czech. Is it needed? The equivalent of the Czech IČ is the Polish REGON. The equivalent of the Polish NIP is the Czech DIČ (daňové identifikační číslo).
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Do you need help in setting up a company in the Czech Republic? It is not a complicated process. It is enough to prepare the appropriate documents. How to open a company in the Czech Republic? How to get started in e-commerce? The monthly fee for an online store is from 350 to even 1,500 Czech crowns. It is also worth allocating a budget for translating content to our store - these are additional costs. As part of its e-commerce activities, the company also pays for plug-ins for the online store. It is worth taking care of advertising budgets. Promotion in social media is important, as well as investing in SEO. Also remember that running a business involves fees. And so the Czech "ZUS" is 29.2 percent. – social insurance rate. You also have to pay for health insurance - it's 13.5 percent. dimension base. The PIT rates in the Czech Republic are 15 and 22 percent.
Czech online store. What is worth knowing?
Shops in the Czech Republic operate on similar principles as companies in Poland. And what is the e-commerce market like in the Czech Republic? According to data from the Chamber of Electronic Economy, there are currently 10.6 million people living in the Czech Republic. It is almost 4 times less than in Poland, but it is worth fighting for the local market. 90 percent population has access to the Internet, and the number of e-shops reaches 50,000. Shop in Czech - how? Shops in the Czech Republic earn a lot. On average, consumers spend $363, and more than half of the population shop online.
Shops in the Czech Republic are happy to go online. Interestingly, there is no single clear leader. We have major players on the Polish market, such as Allegro or OLX, with whom it is difficult to compete. The Czech online store is for everyone.
There are currently about 50,000 e-shops on the market. These are small shops in the Czech Republic. The Czech market has the largest number of shops in all of Europe, taking into account the number of inhabitants. The share of foreign customers in the online space is also growing. This is great news for Polish companies that plan to sell in the Czech Republic. Czech online shopping platforms are scattered and it is worth it that one leader finally appears.
What to trade on the Internet?
Are you wondering what to trade on the Internet when you run a Czech online store? What is worth buying in the Czech Republic and selling there? The Czech online store has a lot to offer. And what is the demand for? The most popular categories are clothing and accessories, accounting for 17 percent of annual turnover. Many companies decide to buy blouses, trousers, dresses, hair bands or jewelry and trade online. Household appliances and the "garden" section are in second place. This means that refrigerators, washing machines, small household appliances and all external accessories such as swings, plants or lawnmowers are sold. This is valuable information for people who want to do business in the Czech Republic.
Next comes electronics and media. These account for 7 percent of annual e-commerce turnover. Groceries take next place with 6 percent. And what is the Czech consumer like? As much as 75 percent people expect delivery of purchased products on the same day. If you want to increase sales on the Czech market - take this into account. Every second Czech buys only from home – he does not choose foreign platforms. Opinions play an important role in the purchasing process. Therefore, it is worth taking care of them, as well as recommendations. Referral marketing activities will be helpful in this regard.
Sale on the Czech Aukro. What does it look like?
Are you wondering what the sale looks like on the Czech Aukro? It is a large marketplace, like the Polish Allegro. Importantly, it did not dominate the market. Therefore, all companies that want to enter the Czech market still have a chance to become leaders. This Czech auction portal is currently the largest online trading platform in the Czech Republic. The service has been operating on the local market since 2003 and after the first year of operation it had 7,000 users. Sale on the Czech Aukro is similar to that on Allegro. The user can list any item, use appropriate photos, add a description, set the price, delivery method and put it up for auction. The portal – similarly to Allegro – charges fees for specific transactions. Many entrepreneurs decide to set up their own store to avoid fees, increase profits and build their own brand.
Due to the fact that Aukro used to belong to Allegro - it looks like our native portal. Is selling on the Czech Aukro profitable? Due to the huge dispersion of the market, it is one of many e-commerce portals. If you want to increase sales in your store - it's worth betting on your own platform. And how do Czechs make purchasing decisions? First of all, they compare individual offers. The most popular comparison websites are Heureka.cz (53% of Internet users use it), Zbozi.cz (42%), Glami.cz (30%), Hledejceny.cz (3%), Srovname.cz (2%). . It is worth taking care of your position in the comparison engine to significantly increase sales and attract new customers.
Czech online store - how to pay in the Czech Republic?
When setting up a business in the Czech Republic, you should get to know the local market thoroughly. How to pay in the Czech Republic? The state has its own currency - the Czech crown. Tourists also pay in euros or dollars. There is currency conversion in online stores - this means that you will receive funds in Czech crowns.
How to pay in the Czech Republic? According to E-Izba, Internet users choose different payment methods. The most popular is a credit card - this method of payment is chosen by 65 percent of buyers.
Next comes the prepaid card, which is chosen by 17 percent of consumers. 9 percent people use an e-wallet, while 7 percent. chooses a classic bank transfer. This is valuable data. If you have a store and want to increase sales - introduce such payment methods. Interestingly, deferred payments are not popular on the Czech market. These in Poland are growing by up to 100 percent. year on year and are becoming one of the main payment methods for purchases.
And how are parcels most often delivered? And what do Czech e-phrases look like? Parcels are most often delivered by the Czech Post. It is the equivalent of the Polish Post. 36 percent Czechs choose this method of delivery. 31 percent of consumers decide to use the courier service. Every fifth buyer orders a parcel with self-collection at the indicated point, and only 6 percent. collects it personally from the registered office of a given entrepreneur. Czech e-phrases look similar. The package is sent by post, courier or you can bring it to a given point yourself.
How to increase sales in an online store in the Czech Republic?
Are you wondering how to increase sales in an online store in the Czech Republic? There are many ways to increase sales. One of them is investing in the right image. PR helps in building the company's value and increases its attractiveness in the eyes of recipients. Consumers are more likely to buy from brands that are known. Another method is to invest in online advertising. More and more people are spending time online. Advertising has been a lever of trade for years. The next step is SEO and building your position in search engines.
There are also automatic solutions available on the market that make the customer make a decision faster. A problem for businesses is the abandoned cart. Modern tools such as voicebot help turn an abandoned cart into a sale. In addition, it is worth focusing on personalization, it is one of the leading trends. For example, discounts on purchases on your birthday. Customer service also plays a key role. This one should respond to his inquiries and be available. To this end, many companies are investing in new technologies to speed up customer contact with service. What else works? It is certainly Google Ads for e-commerce, Facebook Ads, content marketing, SXO, as well as broadly understood analytics and optimization.
How to increase sales in an online store in the Czech Republic? It is necessary to undertake a number of activities: from advertising, through SEO activities, to referral marketing.