If you want to be successful in business, you can't just attract one-time customers. Try to establish long-term relationships with consumers who will stay with you for at least some time. To successfully transform one-time buyers into loyal buyers, you need to know the customer lifecycle. We will guide you step by step through the entire process.
Customer life cycle: what does it look like?
This process covers the stages that the consumer goes through - from the first contact, through finalizing the transaction, to establishing a strong relationship with the brand. Specialists remind that the client's life cycle consists of:
- range (awareness),
- acquisition,
- purchase (conversion),
- maintenance,
- loyalty.
How to get regular customers?
If you want to improve your sales results, it is not enough to optimize the above-mentioned stages. Remember to take a bird's-eye view of your customer's lifecycle once in a while. This way, you can quickly check at what stage individual consumers are at.
Estimate the cost of acquiring one customer. You can also track ad impressions and conversion rate. Analyze the value and frequency of transactions. Check whether regular customers spend more or less than new buyers. Does the frequency of purchases remain constant, or does it increase or decrease over time?
The customer's life cycle also turns one-off buyers into regular consumers. At this stage, it's worth using the engagement metrics. How often do subscribers open their emails? Do they regularly check your social media profiles? Like, comment and share posts? Or maybe they only visit you when they need something? Now you know how to manage the customer lifecycle.
How to effectively reach customers?
Are you wondering how to effectively reach your target audience? First, take care of yourself creating a persona, you can give her a name and assign character traits. Think where your potential customers may live, how old they are, what they are interested in. Think about what they expect from you, thanks to which it will be easier to match your sales strategy to them.
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Are you looking for a way to build a strong brand image? You do not know how to reach new recipients and at the same time maintain relationships with regular consumers? Prepare a strategy communication with customersthat will be consistent and personalized across all channels. In this way, you will arouse respect and at the same time motivate the target group to be more involved.