Another client joined the portfolio of our agency. This time, the challenge we face is building a content hub as well as developing content for the Demar brand. And what exactly will our task be? About it below.
About the Demar brand
Przedsiębiorstwo Wielobranżowe DEMAR was established in 1978 as a company with 100% share of Polish capital. Thanks to many years of experience, continuous implementation of modern technologies and passion for creating new products, the company has gained recognition among the most demanding customers in Poland and around the world. The production capacity as well as the technological and organizational potential of the company enable the production of 2.5 million pairs of shoes per year in its own production plants throughout Poland.
The Polish footwear manufacturer DEMAR actively participates in the construction and development of new footwear designs for the Polish Army. Currently, it produces and supplies several hundred thousand pairs of shoes per year to the Polish army and uniformed services of other countries. The company has in its assortment:
- professional hunting and fishing footwear,
- specialized safety and work footwear,
- rubber boots and snow boots for children - KIDS Demar,
- recreational footwear - HOBBY Demar.
Challenges for Commplace
The first task that we will perform for the Demar brand will be building a content hub. It will be adapted to the current visual identification system. As part of the activities, we will prepare a graphic design, integration and optimization, as well as full analytics of the tool. Ultimately, the content hub will be divided into several categories important from the point of view of brand communication. Another task for Commplace will be to develop lifestyle content. Both copywriters and the SEO team will be involved in the action.
Why is it worth implementing a content hub?
This is a very important question. What's more - it is worth answering them at the very beginning. Below are the 5 main advantages of having your own content hub on your website.
1. Trusted content.
The content hub presents content about your brand in the 100%. It is you and your product or service that are the stars. The spotlight is aimed at you. This makes it possible to prepare complete and reliable information that will interest customers.
2. Organic traffic.
Content that matches what your customers are looking for will help you rank high in search results and increase traffic.
3. Commitment.
Fun, educational content will keep your customers coming back. What's more - that they will share them in their communication channels. Before preparing a communication plan, however, you should consult an SEO analyst to verify what the consumers really need.
4. Control.
Contrary to external media, the content hub allows you to take full control over the direction of communication.
5. Analytics
You can easily find out what is popular and what is not. As a result, you will improve the prepared content, gaining new customers.
The scope of cooperation
To work with the client, we have appointed a dedicated team of internal experts - graphics, programming and SEO departments as well as copywriting.
The tasks include:
- Preparation of graphic design content hub
- Integration of the content hub with the existing website
- Speed optimization
- Analytics (including connection to Google Analytics)
- Creation of thematic categories
- Creating unique content based on good SEO practices
- Content verification by an analyst
As a result, we will obtain a tool that will not only increase traffic on the website, but above all, increase interest in the brand's offer, and ultimately sales. At Commplace, we are aware that each marketing activity should result in an increase in key indicators.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Positioning of websites - comprehensive SEO for websites and stores
- Creating websites and profitable stores
- Conversion optimization - we increase sales in the digital world
- Target group - needs analysis. We determine who and how you should talk
- We define marketing communication channels and support the company in the process of implementing changes
Let your website start selling.
Check how we can help you.