A product backlog is a list of all features, functions, modifications, fixes and requirements necessary to create a given product. This is the only reliable source of information that the entire team uses. Adding an element should be cheap and quick so as not to disturb the work of other team members.
How to prepare a product backlog?
The product backlog may change as your colleagues know more about your audience's needs and expectations. In order for this list to really improve the work, it should be accessible, transparent and clear to all team members. It is worth introducing certain standards here on how individual points should look like. Thanks to this, no one will have a problem deciphering the information.
How to meet customer expectations?
The producer's backlog allows you to easily see what the whole team is working on and what will be its next activities. Plus, you can quickly inform colleagues and stakeholders if you have fallen behind. To make their work easier, it is worth presenting such information in physical form (index cards, sticky notes) or in electronic form (spreadsheet, text file). Physical boards have the advantage that the product backlog is visible and specific so that individual issues can be easily discussed.
It should be emphasized that what is on the list does not have to be fulfilled. You can remove an item from the product backlog at any time, if it is not contributing to the desired result. When a new idea comes up, you can quickly list it so it doesn't slip out of your head. The team then determines if the task requires reprioritization.
How to introduce a product to the market?
Are you going to introduce a new product or service to the market? Are you looking for an effective way to reach your target audience? Get interested Product PRwhich helps build brand awareness. In addition to the communication strategy, it should include product launch, digital activities, media relations, cooperation with influencers, competition and media monitoring, as well as advertising in traditional media.
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Placing the product on the market not only increases brand awareness, but also increases customer engagement and encourages them to buy. The research conducted so far shows that consumers are eager to reach not only for new products, but also those that they did not notice during their previous visit to the store.