New Commplace Client - HS Solar System

A holistic approach to marketing and image is an important element in the process of achieving business goals. At Commplace, we know that each of the tools used must be consistent with each other. The visible image should express the main idea of the brand. We will have the opportunity to use this knowledge during the implementation of the latest activities for HS Solar System. Among them there will be support from, among others in the process of implementing a new brand.

About HS SOLAR SYSTEM

HS SOLAR SYSTEM is a young and dynamically developing company. Since 2010, it has been operating on the renewable energy market. Its offer includes professional services in the selection and installation of solar collector installations. In the near future, the brand plans to expand its offer with other renewable energy sources (heat pumps, photovoltaic panels, wind energy).

Challenges for Commplace

The activities entrusted to us include: preparation of a marketing strategy, branding and a website. And although all of these elements are our specialty, you should remember about consistency with each project. It is she who allows the brand to go to the next level.

The scope of cooperation

Our tasks include:

Audit and analysis of marketing activities

It is the basic activity that starts our work. Commplace specialists analyze the current activities of the brand. As a result, a full state is created from which we start our cooperation.

Audit and analysis of competitors' marketing activities

Verification of competitors' activities allows to determine the position of the brand in comparison to competing brands. It also gives us the opportunity to identify the strengths and weaknesses of the brand. As a result, we obtain full information about the communication channels used, systematic action or the direction of the competition.

Preparation of a coherent and comprehensive marketing strategy

The marketing strategy is a signpost for the company. It shows the direction in which to go in order to achieve the goals that are relevant at the moment. It is very important, because in everyday work it is difficult to remember about the overriding goal while focusing on operational activities. At Commplace, we are aware of this. That is why we prepare not only the strategy itself with the recommended tools. But also the implementation schedule, which you can carry out in your company on your own or with our support.

Preparation of a name proposal for a new brand

The name should reflect the features of the product and its use, and at the same time be remembered by recipients. It is about whether or not there is a new product on the market, so it should be hit on the spot.

Preparation of the graphic design of the website

The website is one of the most powerful digital marketing tools. Why? It's simple - it can serve as a personal sales team 24/7, reception and information. The website is therefore part of your brand and often the first point of contact between the customer and the offer. At Commplace, we know that graphic design should play a fundamental part in any website design. It is not only the creative image of your business, but is crucial to your overall branding strategy. It includes a background, images, "call to action" buttons, a tab pattern, and a text style.

Branding a new brand - Marketing

Brand branding encompasses logos, typography, colors and messages, and complements and enhances the brand's existing reputation. It is directed both outwards and inwards. When designing your branding, keep your brand identity consistent. As it represents and enhances the emotions of the brand, the message conveyed by the elements of the brand identity must be clear and the same no matter where it is displayed.