Vandemoortele - another year of cooperation with Commplace

In short

Vandemoortele, a leading manufacturer of food products in Europe, has extended its cooperation with the Commplace PR agency for another year. The scope of cooperation includes the creation of content and graphics on LinkedIn as well as comprehensive Facebook and Instagram support, including content creation, graphics, moderation and advertising campaigns.

As a result of cooperation with the agency, an increase in reach and engagement of recipients was achieved. The Commplace team has successfully intensified activities on Facebook and Instagram, giving the client exceptional results compared to the competition. How did we get such good results?

As part of our cooperation with Vandemoortele so far, we have created, among others: content and graphics for the LinkedIn platform. Our team of specialists regularly created original content that was tailored to the client's needs and requirements. – An appropriate strategy on LinkedIn is the key to acquiring new customers and building relationships with loyal consumers. Therefore, we are proud to announce that as a result of our work with Vandemoortele, the number of profile views has increased and the level of audience engagement has significantly increased. – says Olga Malinowska-Jaźwicka, PR manager at Commplace, responsible for SM activities.

Comprehensive Facebook and Instagram support is another area we focused on as part of our cooperation with Vandemoortele. We created unique content, graphics, moderated and implemented effective advertising campaigns on Facebook and Instagram. The results of the campaign are very satisfactory, which is confirmed by the numbers and comparison to the activities of the competition. One of the reasons for satisfaction is the growing tendency of audience reach and engagement.

Kolejnym elementem naszej pracy było tworzenie treści artykułów dla portali branżowych na zlecenie klienta. Tworzyliśmy grafiki, które publikowano wraz z treścią, co zapewniło rozbudzenie zainteresowania marką w przestrzeni online. Treści, które stworzyliśmy, z powodzeniem przyciągały uwagę użytkowników, przyczyniając się tym samym do budowania pozytywnego wizerunku marki w sieci. Jak wspieramy firmy w tym obszarze działaniami public relations, pokazujemy na stronie PR services at Commplace.

Commplace — Commwork®AI

Commwork®AI is a Commplace® system that joins the programs a company already uses into one whole and builds deeper analyses from the combined data than any single application can. A human always makes the decision.

The system joins the programs a company already uses and builds conclusions, not tables, from the combined data.

Decision cockpits — conclusions instead of tables; every indicator has a source, a threshold and an owner.
Media intelligence and radars — not only who wrote, but what the tone is and what follows from it.
Forecasts and ranges of results — a Monte Carlo test (thousands of simulations) shows the range of possible results, and a tornado chart shows what affects the result most.
Stakeholders and personas — a map of the groups the result depends on, including hidden ones, and in-depth analyses of their behaviour.
Choice of communication tools and integrated marketing — a channel plan based on data, not on a hunch.
Analyses from open sources (OSINT) — competitors and market trends; every number has a source and a date.
Visibility in search engines and in AI chat answers — we check whether and how they recommend your brand.
A council of AI models for an important decision — the models check each other, and a human always makes the decision.
Decision register in the board cockpit — who decided, when, on what data and with what result.
Radar of five AI models — five models assess a difficult question separately, and the system shows where they differ and where the data needs checking.
Media intelligence in eight layers — from context and reach to a forecast of topics: is a topic growing or fading.
Reputation funnel in seven stages — from monitoring to rebuilding trust; the system calculates the stage, and a human reviews every negative mention.
Competition 360° — a map of a competitor in 18 dimensions: offer, message, visibility, prices, reviews.
Map of the four channels — paid, earned, shared and owned media set against the stages of the customer journey; you can see where we work without measurement.
Stress tests — the same model shows what happens when price, demand or costs move in the wrong direction.
Crisis shield — monitoring mentions and crisis scenarios prepared before anything happens.
Over 1,100 specialized AI agents and 28 connections — data from Brand24, Ahrefs, HubSpot, GA4, Search Console, Fireflies and others goes into one cockpit.
Three levels of detail — the board sees charts and the conclusion, the team also sees the sources, the administrator sees everything.

Description of the system's capabilities. Results depend on the data and the scope of implementation; analyses and forecasts supported by artificial intelligence require human assessment.

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