Communication strategy for the Inlegis brand

Communication strategy. To be or not to be for many brands. What elements should it contain? What is its purpose? What tools should you remember about? We answer these questions by implementing the latest task, which is to prepare a coherent and effective communication strategy for the Inlegis brand. However, this is not the end of our challenges. The strategy will be supplemented with graphic activities and an SEO audit.

About Inlegis

Inlegis Kancelarie Prawne has many years of experience and successes in the legal industry. Based on the extensive knowledge and many years of practice of the team, the brand gave rise to the "Lawyer 4.0 philosophy". In his work, he follows the latest trends in the modern market of legal services with the use of innovative digital tools. Inlegis Kancelarie Prawne is constantly strengthening its position on the legal services market, constantly establishing new relationships and expanding the scope of activities. Thanks to a team of qualified lawyers with many years of experience in the industry, they offer comprehensive services for entrepreneurs and natural persons.

Challenges for Commplace

During the cooperation with the Inlegis brand, the greatest challenge was to prepare a coherent and comprehensive communication strategy. Its main goal is to build a strong brand. But that's not all. A professional strategy should also support sales and communication with customers. All activities should be consistent with the company's vision, which is included, inter alia, in the slogan "high pace, effectiveness and a modern approach to each case".

The scope of cooperation

The tasks performed by Commplace include:

Defining communication channels

There are many communication channels that your brand can use. The question - does it really have to? Creating art for art is not your priority. Therefore, our experts will advise you which of the channels are really valuable and will help you achieve your business goals.

Sales funnel analysis

Sale. This is what each of our clients strives for. Professional analysis of the sales funnel allows you to determine to what extent the activities carried out so far allow you to reach customers and - what is important - encourage them to buy. The sales funnel should always be adapted to the specifics of the industry and the expectations of the recipients.

Create an Ideal Customer Profile

Ideal Customer Profile allows you to identify the most important groups of customers important from the point of view of the brand's business goals. By distinguishing individual groups, we can effectively plan communication that will allow you to reach exactly selected people.

Defining the differentiators and brand values

Is your brand unique? Surely. This is why you should emphasize it and show it to your customers. In turn, defining the values represented by the brand will allow you to create a coherent communication plan. As a result, all the content you generate will speak with one voice. The voice of your brand.

Media plan

Media relations can be described as brand interactions with publishers as well as journalists. In the prepared strategy, we define the desired media titles, as well as the directions of messages that will interest both journalists and final recipients.

SEO audit

SEO audit allows you to verify the position of your website on the Internet. This, in turn, will facilitate the introduction of changes and better positioning of the site. As a result, a potential customer will easily and quickly find your website.