Product photography can take various forms. Interesting interior arrangements, photos showing details, as well as contextual photos. The purpose of the latter is to present products in "natural surroundings", while presenting their functionality. And this is what we focused on during the next photo session carried out for the needs of the PR campaign for the Ariete brand. And among our "models" there are also four-legged friends.
ABOUT ARIETE
Ariete is a company that belongs to the Italian concern DeLonghi. It was established in 1964 in Florence, considered the cradle of creativity and brilliant and brilliant inventions. Since then, Ariete designers have been creating useful and aesthetically perfect household appliances in the heart of sunny Tuscany.
Currently, the brand has 57 unique patents, which, in line with the company's mission, are designed to make everyday life easier. In many European markets, Ariete is a leader in the segment of equipment for cleaning, steam ironing and coffee making. Ariete is famous for its brilliant designs, which are distinguished by advanced functionality, quality of workmanship, affordable price and design, which results in several exceptional and unique lines of devices.
Challenges for Commplace
Our goal was to capture the functionality of the products in such a way as to ensure consistency with the previously prepared direction of press releases. This time we focused on the cleaning aspect, and more specifically - products from the "cleaning and disinfecting" category. Our experts prepared a photo session scenario and made sure that every detail corresponded with the brand image.
The scope of cooperation
To work on the project, we have appointed a dedicated team of internal experts - the PR department, photo session coordinators, photographers and ... quadruplets! As a result, we have created a detailed scope of our cooperation.
The tasks performed by Commplace include:
Storytelling
Determining the story that the photos are to tell is a key issue in the realization of the session. Each shot should appeal to the imagination of the target group, while sending a clear and consistent message about the brand and its offer. That is why, before each session, we carefully analyze the needs of potential customers, based on, inter alia, on in-depth SEO analysis. We are aware that only synergy will achieve a unique effect.
Creating a scenario for a photo session
The photo session scenario should translate the vision of the story into specific actions. Many years of experience allow us to efficiently develop scenarios for photo sessions. You should take into account the advantages / disadvantages of the location, equip yourself with the right props, keep a steady pace and take into account the needs of all experts involved
Implementation of the photo session
The implementation of the photo session is the culmination of our activities. The session should proceed in accordance with the previously agreed schedule of activities. Each time we pay attention to details. We are aware that the consumer's watchful eye will verify any imperfections. That is why many specialists are involved in the entire process who care about the quality of the shots.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Professional culinary photography, culinary films, drawings and graphics
- Public relations for the 21st century - e-PR, product PR, corporate PR and conversion marketing
- Brand communication strategy and comprehensive consulting
- Brand creation, sales support campaigns and business development
Let your client notice you.
Ask about our photo session concept.