Strategy and website design for First Horse on the Moon

Marketing strategy is essential in running any business. It helps to reach the target group and make contact with it. Ultimately, it is also how you grow your business in the long run. Without a strategy, the company will not be visible. He won't be successful. It won't survive. At Commplace, we know that everything starts with a good strategy.

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About First Horse on the Moon

First Horse on the Moon equestrian shop was created out of love for animals and passion for horse riding. It's a lifestyle that brought the whole family together. All offered products are handcrafted. They are produced in very short series, which is why most of them have a unique number on the patch. The brand cares about the natural environment, therefore the products are packed only in fully biodegradable packaging. In turn, it uses hay to protect the contents of the parcels, which can be eaten by a horse. Its offer includes both products for riders and horses.

Challenges for Commplace

During the cooperation with the First Horse on the Moon brand, the biggest challenge was to prepare a coherent and comprehensive strategy of sales support, brand building and effective communication with customers. However, this was not the end of our tasks. The next challenge for Commplace was to prepare the graphic design of the new First Horse on the Moon website. A site that will meet the requirements set out in the strategy.

The scope of cooperation

Our tasks include:

Audit and analysis of marketing activities

This is the activity with which we start working on a new strategy. Commplace experts analyze the current activities of the brand. As a result, we have full information about the quality and quantity of activities.

Audit and analysis of competitors' marketing activities

Audit of competitors' activities allows you to determine the position of the brand in comparison to the competition. In addition, it gives us the opportunity to verify the strengths and weaknesses of the brand. Thanks to this, we obtain full information about the communication channels used, systematic action or special actions conducted by the competition.

Preparation of a coherent and comprehensive marketing strategy

The strategy of sales support, brand building and effective communication with customers includes many important elements. Certainly, it includes brand distinguishing features, characteristics of target groups as well as communication channels and tools that will allow you to achieve the set goals.

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Preparation of a claim proposal for the brand

Claim will always appear together with the name. Such a password can be:

- verbal play with reference to the company name,

- presentation of the nature and offer of the company (as in the case of the previously analyzed competition),

- a reference to the distinguishing features of the brand, i.e. family, passion, competition and ecology.

Preparation of the graphic design of the website

The website is part of your "brand" and is usually the first element that a potential customer comes into contact with. Graphic design must play a fundamental part of any website design. It is not only the creative image of your business, but is crucial to your overall branding strategy. It includes everything from background images, banners, and control buttons to a color scheme, text style, and graphics. Adapted graphic design can significantly improve the reception of the website, increasing its visual attractiveness, and thus encourage the use of the offer.