Regional positioning is a simple, but very effective form of promoting a company on the Internet. How does it work? And for which companies is it intended?
What is regional positioning?
Regional positioning is a series of activities aimed at increasing the visibility of a website in a specific region. By entering the phrase "women's hairdresser" in Google, you will receive a list of addresses and websites belonging to companies providing this service closest to your current location. Interestingly, you don't need to add the city name to the phrase. Thanks to the geolocation service, Google will automatically assign you to a specific location.
An entrepreneur who wants to take advantage of local positioning should take care of the appropriate optimization of his website, primarily through:
- keyword saturation,
- placing the city name in headers, title tags, etc.,
- providing the company's address and contact details.
All this should precede website audit. It is also important: proper management of the company's listing in Google My Business, the introduction of tags on the Google Map and obtaining valuable links that will lead to the website.
Regional positioning allows clients to easily find services that interest them in a specific city or region, and entrepreneurs have a chance to reach the chosen one target audience and develop your business without investing a lot of money in promotion.
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Dfor which companies?
Regional SEO is an excellent solution for service companies that want to acquire customers locally. Such a strategy can be used by, among others:
- stationary stores with various assortments,
- beauty salons, hairdressing salons and other service facilities,
- transport companies that provide passenger or goods transport services,
- cinemas, museums, philharmonics, swimming pools, fitness clubs,
- vehicle mechanics plants,
- restaurants and hotels,
- premises for rent - including wedding halls, banquet halls and other occasional facilities.
Regional positioning is great for business card pages, where you can find detailed information about the company, its registered office address, etc. The website should be enriched with a contact form or the option of online order fulfillment. As a result, regional positioning is a way to reach people from the area who may be interested in the company's offer.
