In Poland, in May, 2.9 thousand. trucks with a DMC above 3.5 tons. This is three times more than in the previous year. Nevertheless, global competition forces companies in the logistics industry to constantly search for new sources of competitive advantage. Companies are more or less successful in taking measures to shorten the delivery time or improve the quality of services and their timeliness. A well-thought-out and successfully implemented strategic plan for a logistics company is essential. It ensures that the funds involved in individual activities were a wise investment.
To prepare and implement an effective strategic plan for a logistics company, we must focus on specific solutions. Using modern technology, unlimited possibilities of the Internet and the need to build long-term relationships between the company and the client. The question is how to do this?
The specificity of a strategic plan of a company from the logistics industry
Managing a logistics company must meet the requirements of customers on an increasingly competitive local - national and Community market. Consumers have got used to receiving ordered products the next or even the same day. Research shows that even 84% buyers will not return to a brand that falls short of their delivery expectations. - emphasizes Sebastian Kopiej from the Commplace agency. Growing customer requirements in terms of speed and timeliness of deliveries require an efficient system. Its necessary condition is, inter alia, fast and synchronized with the flow of goods and documents, the flow of information. Once upon a time, the drawback of making the right decisions was insufficient data or late information. Currently, we are dealing with an excess of data and information overlapping, causing the so-called information noise disrupting the decision-making process. The strategic plan of a logistics company should therefore include the possibility of automating and computerizing many processes.
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A step-by-step strategic plan for a logistics company
Making the right decisions at the right time is critical to achieving any organization's tactical and strategic goals. The strategic plan of a company from the TSL industry should assume the implementation of appropriate measures to support:
- information and decision-making processes,
- maintenance of inventory and physical flow of goods,
- infrastructure enabling the proper course of logistics processes,
- building a brand and its communication with the environment.
Strategic plan of a company from the logistics industry - the most interesting solutions
The strategic plan of a logistics company should be developed not only on the basis of the company's strengths and weaknesses. It must also take into account the opportunities and threats of the market.
Gaining a competitive advantage on the logistics market is not easy, and intellectual capital is increasingly becoming the determinant of competitiveness. Thanks to it, it is possible to accumulate knowledge by man, and it is one of the main processes in a developing organization. Competence, skills, collaboration and, finally, modern communication and information technologies should be part of any successful strategic plan for a logistics company.
Another important factor influencing the company's competitiveness is innovation. What are they about? On the implementation of a new, improved product, service, process, or marketing or organizational method in the daily functioning and organization of the company or in relations with its environment. Marketing innovations this, contrary to appearances, is not something reserved only for the biggest players. - In terms of PR and marketing, implementation is basically necessary to gain a competitive advantage marketing conversion or activities in the field of seo / adsy. - lists an expert from Commplace. Supply chain innovation can be achieved in many ways. By launching activities in the following three areas: new forms of cooperation with suppliers, new technologies and new knowledge and skills.
What awaits the industry?
The global challenge is to create a modern and coherent network of transport infrastructure. The strategic plan of a logistics company must take this into account. It is also important to improve the organization and management of the transport system, as well as to improve the safety of traffic users and transported goods. Companies from the TSL industry also strive to reduce the negative impact of transport on the environment and build a rational model of financing infrastructure investments.
One of the methods of reducing transport costs associated with the physical flow of material goods is the use of the so-called eco-driving and zen-driving, which reduce the amount of fuel consumed. A strategic decision is also the selection of appropriate vehicles (model, class, strengths) that make up the fleet, spare parts and their proper operation and maintenance.
Elements can be seen more and more clearly in the operation of companies from the logistics industry eco-marketing. Its purpose is, above all, to convince consumers that the company has a positive attitude towards environmental protection. It could be part of your PR strategy. The campaign should be prepared from the customer's point of view, so it is best that the planned activities give them a real benefit. - says Sebastian Kopiej. For example, reducing the amount of plastic when packing parcels means that the recipient does not feel that he is generating additional amounts of rubbish because of his purchases.