On a daily basis, we make sure that our clients' brands as well as key experts of given enterprises appear in the media on a regular basis. This time it was an expert of our agency - Bartosz Zieliński, the managing director of Commplace - who shared his valuable knowledge with readers of business media.
"In order to conquer the market, we need to offer our customers value”- Bartosz Zieliński, Managing Director of Commplace said about it in an article for Forbes. What can customers win in a crowded market? First of all, quality that will always defend itself. The issue of the promise we make to the customer is important - our product is to meet the expectations and satisfy the needs.
Give the customer reasons to buy your product
A Commplace expert said in Forbes that brands should give customers reasons to choose their products.
- The strategy we will adopt must refer not only to what we as a company have at our disposal, but above all to what the market itself allows us and what the customer expects. - points out the expert in an interview for Forbes. - It is necessary to have a strategy of entering a new target market and a pricing, distribution and promotion strategy that is tailored to new markets. In other words - you have to confront your own beliefs and experiences with the expectations of the recipients - added.
Zieliński also added that apart from quality, the brand should offer something more and take additional measures. What? First of all, take care of proper PR and marketing. In the process of building the company's position, the team and the appropriate operating strategy are also important. Especially if the brand wants to enter foreign markets.
Are you curious about the details? We encourage you to read the entire article, which is available at: https://www.forbes.pl/biznes/dajac-klientowi-produkt-daje-obietnice-ktora-musisz-spelnic/204j75c or on the Onet.pl portal https:/ /www.onet.pl/biznes/forbes/giving-a-product-you-give-promises-which-you-must-fulfill/204j75c,1f375b38
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