The latest research shows that we watch 4,000-10,000 ads every day. There are various ways to promote your products and services that can help you stand out from the competition. In order to arouse the interest of customers, it is necessary to pay attention to many details, among which the advertising creation has a special place.
What is an ad creative?
Are you wondering how to reach your target audience and get them to take the desired action? Before you get down to work, check what an advertising creation is. It's an interesting idea that can take the form of a banner, video or graphic. It attracts the attention of potential customers, which will translate into better sales results. Typically, it is posted on the publisher's website, on social media, mobile applications, or an ad network.
Don't know how to shape your company's identity? It will help you in this image strategy. Remember that it is not enough to run one campaign or publish several ads to appear in the minds of the recipients. If you want to achieve success, choose long-term development. Prepare an executive schedule and budget, and regularly check the effectiveness of your activities.
How to run a marketing campaign?
Specialists remind that what the advertising creation will look like depends to a large extent on the chosen medium. It should be noted, however, that in almost every case the process is very similar. It consists of the following stages:
- creating a creative idea, also known as a leitmotif, which takes the form of a slogan,
- preparation of a graphic creation,
- weaving CTA, i.e. call to action.
Are you wondering how to make an effective advertising campaign?
We will guide you through the various stages of planning and creating an advertisement!
In order to achieve the expected effect, the advertising creative should respond to the needs of the recipients. Additionally, you should use the language that your potential customers are using. When preparing your ad, try not to mislead potential customers. Otherwise, you will lose their trust. Make your message clear and transparent. Don't make promises you can't keep. Formulate a simple and specific CTA so that your audience knows immediately what you want from them.
If you're looking for an easy-to-implement, effective form of marketing, consider personalization of the advertisement. In this way, you will only reach potential customers, which will translate into a higher conversion rate. By preparing personalized messages, you will be remembered by the target group and generate more traffic, and consequently improve sales results. You don't have to deal with it personally. Experienced will do it PR agency.