The Etisoft brand is one of those clients whom we support in a wide spectrum of business areas. One of them was to change the marketing strategy. Changing the graphic design, functionality and structure of the website - these are just some of the elements of the whole. Our task was to design a website that would be consistent with the image of Etisoft - a modern company and a leader in its industry.
The new website is a great step in the company's development.
At Commplace, we know how to do it efficiently.
About Etisoft
The Etisoft company has been operating on the market for over 25 years. The direction in which Etisoft is following is related both to the development that will allow to maintain the position of a modern and responsible label supplier and to technologically advanced products in the field of process automation ("From labels to Industry 4.0"). In addition, in the first quarter of 2020, the brand launched an innovation on a European scale - self-adhesive disposable masks, as well as additional Etisoft Personal Protection products - helmets for adults and helmets for children. The greatest value of Etisoft is a team of over 400 qualified employees. Etisoft employs specialists who are constantly looking for new solutions, materials and raw materials; experts in marking and automatic identification systems, software and service, and production technologists.
Currently, the Etisoft brand is a market leader in its industry. It is constantly expanding the portfolio of products and services offered, operating both in the Polish and foreign arena.
Challenges for Commplace
The new website is not only a showcase of the company.
It is primarily a tool that should provide information, but also sell. Products, ideas, knowledge.
The website also had to be consistent with the slogan "Etisoft means more". Commplace's task was to present what the mysterious "more" is and how it can be shown.
An important element in creating the website design and its implementation was also SEO optimization. Today, consumers rely on search engines to help them find information about products of interest. If we want to attract them to your website, we need search engine optimization.
Effects of cooperation
The new Etisoft website has a significantly improved structure and navigation. As a result, the recipient can easily and intuitively search for information about products, services or the Etisoft Group itself. An important element was also the creation of an original knowledge aggregator - the ETISIDE zone, the Content hub will allow the company to strengthen the image of an expert, at the same time presenting individual professionals who work in the company.
We also used a new "engine", i.e. the most modern solutions that will positively affect the parameters such as loading speed and website availability. The applied layout is consistent with the company's values, referring to new technologies, experience and professionalism. The graphic materials used attract the attention of the recipient, naturally matching the content of the website. SEO activities were also an important element when creating the website. Adequate facilities make the website friendly not only to its users, but also to search engine algorithms. As a result, it will be a strong point in the sales funnel and will support the image-building activities of the Etisoft brand.
We have created a new quality
Many Commplace experts from specific areas were involved in the work on the website: Graphics Department, SEO Department and Copywriting Department. Together with the client we have created a new quality. The new website is modern, consistent with the brand image and, above all, with the users' requirements,
Among the tasks we have performed are:
Verification of the content placed on the old website
Adequate content will not only allow you to stand out from the competition, but also have a positive impact on the website's reception by Google algorithms. This, in turn, will ultimately affect its position in the search engine results.
Designing a modern website structure
Modern website = modern company. This is very important for companies that want to be seen as technology leaders.
Creating a dedicated graphic design.
Dedicated graphic design is another element of the puzzle that will distinguish the website from the competition.
Preparation of guidelines for new content
New content should be created according to specific guidelines. Only such action will allow you to reach potential brand recipients.
Support in creating content (SEO guidelines)
Content quality is one thing. At Commplace, we know you need to go a step further. Reaching the recipient will be ensured by the Google search engine. And well-chosen actions will allow you to be in the TOP 3 results.
Launch of SEO activities for the new website
Saturation of the page is very important in the process of building an advantage on the Internet. Competition is awake and Google's algorithms are changing.
Testing a new website
This is the penultimate stage of the quest. Our programmers and the client test the functionality and make the last comments.
Implementation of a new website
The website is now ready for presentation. All that remains is to inform the audience and wait for positive reviews.
All activities had to be properly planned, as many experts - both from Commplace and Etisoft - participated in the implementation of the task. Each of the individual stages of creating a new website also had to result from the previous one and be consistent with the established vision. Our specialists were also responsible for the implementation of the new website, so that the recipients received an attractive tool from the very beginning that would allow them to familiarize themselves with the brand's offer and contact its representatives.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include: