Today's highly competitive market forces entrepreneurs to look for new methods of promotion. One of them is employee advocacy, a trend in which employees become company ambassadors. Why is it worth implementing this solution?
What is employee advocacy?
Employee advocacy is an interesting company promotion strategy in which employees act as brand ambassadors. It is closely related to employer branding and personal branding. The first is creating the employer's image through appropriate activities aimed at developing and expanding the competences of the employees. The second is building a brand reputation through designated people.
Employee advocacy is usually realized through internet activities (mainly in social-media), however, nothing prevents you from using this form of promotion in a traditional way (e.g. at training courses, fairs, conferences or other industry meetings).
Employer advocacy brings amazing results
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Why is employee advocacy profitable?
Employee advocacy is an effective way of brand promotion. According to research, brand messages coming directly from employees are shared on average 24 times more often than messages created by the brand itself. This strategy is conducive to building the company's reputation, facilitates the acquisition of new customers and business partners, and thus has a positive effect on the company's development.
Ambassadors publicly show their satisfaction with the work performed and commitment to the company. This, in turn, translates into enhancing the employer's image and may help in recruiting outstanding employees in the future.
Employee advocacy is used not only by the company, but also by the distinguished employees. Ambassadors play the role of experts and thus can enjoy a reputation in their communities. It is a way to distinguish specific people, appreciate them and show how much they mean to the company.
Employee advocacy has great potential and can be a great promotion of the company. However, before implementing the program, carefully analyze employer branding, check whether employees feel well in their positions, change what negatively affects their satisfaction. Remember that the company's best ambassador is a satisfied employee! Take care of your team, invest in their development, be support, reward for each ambassadorial action. Such activities will undoubtedly translate into real profits for your company!
