Promoting your company on Google is one of the most effective marketing tools available on the market. However, the cost of doing so may be difficult to estimate for those unfamiliar with the topic. In the following post, we'll look at various aspects of the costs associated with promoting on Google to help business owners and PR agency clients better understand what they can prepare for.
What is promoting on Google?
Promoting on Google includes several different strategies, the most popular of which are:
- Google Ads (AdWords) – paid search advertising,
- SEO (Search Engine Optimization) – website optimization for organic results,
- Google My Business – local promotion using the company's business card on Google.
Each of these methods has its own unique costs and benefits, which we will discuss below.
How much does it cost to promote on Google using Google Ads?
Google Ads is a pay-per-click (PPC) advertising system. The costs here depend on several factors:
- Keyword competitiveness – The more popular and competitive the keyword, the higher the cost per click (CPC).
- Advertising quality – Google rewards well-written ads with lower costs.
- Daily budget – You can set the maximum daily budget you want to spend on the campaign.
For example, the cost of a Google Ads campaign can range from a few cents to several hundred zlotys per click, depending on the above factors. Average monthly expenses may therefore range from several hundred zlotys to several thousand zlotys.
SEO costs
SEO is a long-term strategy that involves optimizing a website to improve its position in Google's organic results. SEO costs may include:
- SEO audit – website analysis in terms of optimization needs; costs from several hundred to several thousand zlotys.
- On-page optimization (on-page SEO) – improving the content and structure of the website; these can be one-off or regular fees.
- Link building – acquiring valuable external links; costs depend on the strategy.
Monthly SEO costs can range from several hundred to several thousand zlotys, depending on the scope of work and the competitiveness of the industry.
Google My Business costs
Google My Business is a free tool that allows companies to manage their presence in Google local results. Although the tool itself is free, costs may arise for:
- Account management – hiring an agency or specialist to manage and optimize the account.
- Post promotion – optional costs related to promoting posts and offers.
These costs are typically lower than Google Ads or SEO, but can be in addition to your overall marketing expenses.
Is it worth investing in promoting on Google?
The answer is yes - provided you approach it with the right strategy and understanding of costs. Promoting on Google can bring significant profits in the form of increased visibility, website traffic and conversions. However, it is worth remembering that effective campaigns require an investment of both time and financial resources.
Summary
Promoting on Google is a powerful tool that can significantly impact the success of your business. Costs can vary depending on the strategy you choose, industry competitiveness, and many other factors. Therefore, it is important to budget carefully and consult with specialists to get the best results.
If you have any questions or need support with promoting on Google, please contact us. We will help you develop an effective strategy and achieve your business goals.