Business today is focused on cooperation and partnership. Virtually every company striving to develop and gain a competitive advantage does not limit itself to its structures, but constantly creates a network of contacts with other entities. This phenomenon has even found its name - business networking. In networking activities, however, it is worth considering not only companies, but also valued scientific institutions, e.g. CBRTP: opinions, but also the real benefits that can be gained by the company, will open up new opportunities for it. Why?
CBRTP - opinions important to potential business partners
The development of the company is a constant search for business partners with whom cooperation may bring us closer to market success and acquiring new customers. Together, you can do more, as many entrepreneurs have already found out. This phenomenon is professionally referred to as the synergy effect. A company that cooperates with valued market players also automatically gains in the eyes of customers. Therefore, there is no doubt that it is worth trying to acquire business partners. However, the question arises - what to do to encourage them to cooperate with our company? What is valuable from the point of view of potential business partners, i.e. what company do they find attractive?
Of course, a good reputation in the marketplace is important. However, it cannot be prejudged that only large companies that have existed for years and have already earned their image have a chance to find a business partner. After all, this type of partnership is most useful for companies that are just starting their career path. In order to convince potential partners that it is worth starting cooperation with us, it is necessary to prove that our company has good prospects for becoming a serious enterprise. This is when the role of a recommendation can be played by cooperation with Technology Research and Development Center for Industry. CBRTP - opinionsthat the market can derive from this relate to the company's great aspirations and its commitment to development.
According to the study "Reliability of Polish enterprises - trends and barriers", 9 out of 10 entrepreneurs verify the reliability of a candidate for a business partner. In this verification, first of all, financial reliability and market reputation are taken into account, but also opinions provided by other economic entities or institutions. Therefore, it can be concluded that the fact that the company cooperates with scientific units such as CBRTP may be of significant importance in this type of verification. The opinions that the company then gains relate to its innovative potential and focus on quality.
Innovation is not equal to innovation
We live in times when the terms "innovation" or "development" are overused. Therefore, in order to impress customers, the company must make an effort more than the competition. Even a study conducted by McKinsey proved that companies in Poland spend only 1 percent on research and development. GDP, i.e. half less than the EU average, therefore it is difficult to speak of sincere commitment in their case. How to prove that our company approaches the subject seriously?
It is no longer enough to create an in-house R&D department, as many companies do. Customers meet this name so often that they realize that this type of department already has a more marketing function than actually focused on action. A better idea is to go beyond the company's structures and create an external R&D department, which may be a research unit. The more recognizable and reputable the better. It certainly belongs to the ones mentioned earlier CBRTP - opinions about this research center are very good. That is why all the companies under his wing can feel like innovation leaders.
It is also worth adding that CBRTP has its own investment fund. Funding is awarded to the most promising technology projects. Entities from the electronics, energy, modern materials, robotics, automation and software industries for industry and business. Receiving financial support from CBRTP is the best, informal opinion of this unit about the potential of our company, which may be an incentive for business partners and other entities that are considering establishing cooperation with us.
The importance of the company's innovation for customers
It might seem that only two factors are important from the customers' point of view. Quality and price. However, it is absolutely irrelevant whether a given company is involved in creating innovations and cooperating with entities such as CBRTP: opinions, or rather this kind of guesswork, is nevertheless wrong. Just as customers are appreciated by companies that care about the ecological aspects of their operations, the companies that strive to create new, future-proof solutions can also be appreciated.
The very word "innovation" is strongly associated with openness to science, and as shown by the "3M State of Science Index" research, as many as 63% people perceive science as something very important for society. In Poland, the percentage of people with a similar opinion is around 49%. An interesting fact is that as many as 63% Poles declare that they enjoy scientists more than celebrities, and having a choice between having dinner with a respected professor or with a famous singer, they would choose the first option. It can therefore be assumed that many brands make the mistake of establishing cooperation with influencers and stars, instead of people from the world of science, especially if they operate in an industry where products or services are based on scientific achievements, e.g. the pharmaceutical industry.
So why is it worth it for the company to establish cooperation with scientific units and inform about it in its advertising materials? Everything is based on making customers believe that by choosing a given product or service they contribute to the development of science. So they add the proverbial "brick" in creating something good and important. Many customers are also aware that the innovations the company is working on may in the future result in the creation of new, more economical solutions, e.g. in the method of production. This, in turn, will translate into a reduction in the price of products, which they themselves will then benefit from.
CBRTP - opinions that make it easier to apply for funding
Many companies planning to implement externally financed projects also turn to CBRTP. In order to have a chance to obtain such funding, it is necessary to submit detailed competition documentation, including, inter alia, technical assumptions and cost estimate. If this documentation is prepared and signed by a respected scientific unit, such as CBRTP, opinions the jury examining the applications may be more favorable. It is hard to question the reliability of documentation and professional assessment of the project's potential, which is issued by such a renowned research center.
There is no doubt that the company's cooperation with a scientific unit is something that opens up opportunities for cooperation with many other entities. However, it is worth betting on well-known and respected centers, and CBRTP may be one of the best choices.