Creating positive buzz and generating publicity around your brand are the tasks of Buzz Marketing. It's a type of viral marketing that uses a variety of techniques to get people talking about your brand. How to implement buzz marketing activities in your company?
Buzz marketing as an unconventional marketing technique
Companies use buzz marketing to get attention target audience on a given product or service and encourage people to talk about them. Through special activities, discussions are fueled in order to generate more talk about the brand. This is a type of viral marketing that is designed to spread quickly and be remembered. It is supposed to arouse curiosity, excitement and intrigue with the brand.
There are different types of buzz marketing. Namely: referral programs, influencer marketing, online campaigns. As well as sponsoring events, activity on social networks, discussions on internet forums, trendsetting, or even spreading rumors. Such actions - as well as those he implements PR agency – they build a positive image of the company. They increase traffic on websites or social media. All this ultimately translates into financial gains.
Are you wondering how to create a buzz marketing campaign in your company?
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Buzz marketing - examples
To fully understand what exactly is buzz marketing, it is worth looking at examples of how the largest companies do it. It should be remembered that such advertising must be carefully planned so that it does not turn against a given brand. One of the most famous companies using buzz marketing is, of course, the "Apple" brand. During its presentations, the company used the words "one more thing" at the end of the presentation. People knew there was something big to come after this. Indeed, Steve Jobs used this technique to create hype for his brand. Always after this one short sentence, great news was presented. For example, the premieres of groundbreaking Apple products, which the whole world later talked about.
Another great example is the Nike campaign, in which the famous footballer Ronaldinho shows off his football tricks in Nike shoes. Discussions of specialists and football experts on forums began at an incredibly fast pace, whether a footballer would be able to do such tricks in full, or whether it is a cheat. The advertisement attracted tremendous attention and was the subject of the attention of many TV and radio programs. Of course, the tricks turned out to be a scam, but the ad did its job in word-of-mouth marketing - the whole world was talking only about it.
