The food market is one of the most competitive in the world, and consumers' appetites and demands are growing every year. Therefore, it is extremely important not only to develop products, but also production processes. Including the BAKE'UP® technology developed by Vandemoortele. Opinions about the technology, thanks to which high-class products are created, leave no doubt. The Vandemoortele company listens to and observes the needs created by consumers.
BAKE'UP® - customer feedback is the key to success
Vandemoortele is primarily a family business, founded in 1899, from the very beginning operating in the food industry. Even though the food market was not as saturated in those years, the founders created and modified their products based on the feedback from their numerous customers. This is still the case today. Therefore, the feedback that reaches Vandemoortele allows research teams to create ever higher standards. All this to meet the tastes and preferences of customers from over 40 countries around the world.
Vandemoortele is a company with traditions that never stands still. Constant development and improvement of the offer have accompanied this family company from the very beginning. This development would not be possible without the constant monitoring of the response that comes from the market and the close cooperation of teams that work on the development of products and technologies, including BAKE'UP® technology. Opinions about products and their production technology allow for continuous improvement of the final form and composition of goods that are offered and sold to end users.
BAKE'UP® - technology that has been proven for years
The BAKE'UP® technology is a special method, developed and patented by Vandemoortele. It allows you to bake high-quality confectionery products immediately after their delivery. This solution allows you to save up to 60% of transport space. Above all, however, a huge amount of time that would normally be required for defrosting and baking. This translates into the convenience that allows customers to quickly enjoy the products made in the BAKE'UP® technology - these opinions are one of the most frequently mentioned advantages, right after the delicious and fresh taste of the products.
Vandemoortele products are not only extremely easy and quick to prepare. Cookie recipes are made in line with the latest trends. Immediately after preparation, they are fresh and retain all the taste qualities of unfrozen confectionery. Their taste is invariably appreciated by customers from over 40 countries around the world. However, the company does not stop at the current reputation it has developed over the past decades. New recipes are still being developed and the existing ones improved, based on the opinions constantly collected from customers, reviewers and influencers.
BAKE'UP® - reviews that drive you to act
More than 70 people currently work in Vandemoortele's research and development teams across Europe. They develop newer and newer projects that are successfully introduced to the market. All this is possible thanks to collecting reliable, descriptive opinions from regular and new customers who are able and willing to share their opinion in reviews and comparisons to other products. Equally helpful in terms of improving the offer is the network of recommendations. When an influencer or even a loved one expresses their positive opinion, we are much more likely to try the product ourselves.
The Research and Technology teams have been closely cooperating with each other from the very beginning of the company's existence and sharing information obtained from the market, also on the BAKE'UP® technology. Feedback and reviews are an invaluable aid in further developing both your product and technology. Nevertheless, the tastes of customers in the catering industry are a kind of kaleidoscope.
Not only due to the differences in the tastes of individual consumers, but also due to frequent changes in preferences and the desire to learn more and more new tastes and their combinations. What tastes good one day may become boring the next. That is why Vandemoortele develops up to 1,000 new projects at the same time, which are then successively released to the market.
BAKE'UP® opinions are crucial in cooperation with the client
Vandemoortele is a company operating in two models: B2C (business to customer) and B2B (business to business). B2C is a close relationship between the producer himself and the end customer. It is collecting feedback and improving your offer. So as to meet the requirements of end recipients and meet their ever-growing needs. Such cooperation would not be possible or constructive if the manufacturer did not receive evaluations of his individual products.
B2B Marketing is an equally important aspect of Vandemoortele's development. The network of which the manufacturer is part also includes distributors and wholesale market participants. They themselves are a very important link in the pursuit of achieving the highest possible satisfaction of end users of products. Also those that are produced thanks to the BAKE'UP® technology - opinions about close cooperation can reach a wide group of customers who are then able to evaluate high-quality bakery products.
For each participant of the competitive market, the response in the form of opinions about his products is an invaluable hint. This is a hint as to what should be improved, which development paths to choose and what new products will meet the growing needs of customers. For Vandemoortele, positive reviews are as important as constructive criticism. All this allows you to constantly expand the range and introduce modifications to your flagship products.