The modern consumer has high expectations. In order to meet them, companies must take care of every smallest element that may support a positive purchasing decision. Business today must not only look good, but sound good too! What exactly is audiomarketing? And how to do it right?
What is audiomarketing?
Do you know the music that can be heard after entering specific stores? This is what audiomarketing is. Audiomarketing is influencing people in the purchasing process through the sense of hearing. In other words - it is the use of sounds, i.e. music and properly constructed advertising spots, in order to influence purchasing decisions customers and their overall attitude to the brand.
Are you wondering how to apply audiomarketing in your company?
We will help you choose the right music!
Does it pay off?
The high effectiveness of audiomarketing is confirmed by numerous studies. For example, a survey by the Maison Research House found that as many as 91% people choose to shop in stores with music. According to TNS OBOP, more than 70% consumers are willing to spend more if music is playing at a given service point.
Audiomarketing creates a unique atmosphere in the premises, gives the products a unique character and positively influences the consumer experience. Music in shops and service premises stimulates sensory stimuli and emotions, stimulates thinking, relaxes and relaxes. The customer feels good in the store, spends more time there and willingly returns to it.
Properly applied audiomarketing can translate into:
- increase in sales efficiency,
- improvement brand image,
- distinguishing the brand from the competition,
- building relationships with customers who will identify specific music with the brand.
How to do good audiomarketing? The main thing is to adjust the music to the character of the premises and target audience. In an exquisite restaurant, calm jazz playing in the background will work better, while in a streetwear store for teenagers - energetic house or rap. It can bring great benefits. Therefore, it is worth including it in your strategy.
