Today, in times of broadly understood digitization, online activities have become an integral part of the development strategy. An entrepreneur who wants to be successful in the market must be successful on the Internet. Successfully, or how? How to check if a page is visible in search engine results? A comprehensive visibility analysis, performed with the help of special internet tools, can help.
Effective visibility analysis
Google has been the most popular internet search engine for years - not only in Poland, but all over the world. Internet users use the website to search for useful information or do shopping. No wonder that website founders want to rank high in search engine results. Good visibility gives you a chance to increase traffic on the website, which can translate into real profits and gain competitive advantage.
Information about your company is invisible on the web?
It's time to let your customers find you!
Visibility analysis tools
There are several ways to analyze a page's visibility on Google. Specialized tools (paid and free) are used for this. The tools have been designed in such a way that everyone can easily handle their use, even without any knowledge about SEO.
Among the popular tools for visibility analysis, we can mention:
- Senuto - allows you to check the position of keywords and also presents accurate data from the past, which is helpful when creating an SEO strategy,
- Google Search Console - software that collects information about visibility, clicks, analyzes the CTR (Click-Through Rate), and indicates which subpages are displayed in the search engine for specific keywords,
- SERP checkers - e.g. SERPROBOT or Webposition; applications that enable the analysis of key phrases for a given domain.
The information obtained in the visibility analysis will be used to plan appropriate SEO activities. The analysis will show which keywords need to be improved in terms of SEO in order to get better visibility and more traffic on the website. Effective the positioning of the page signifies an advantage over market rivals. That is why it is worth investing in them!
