Among our clients for many months is MajAcademy, a subscription platform dedicated to dietetics and health. Commplace helps the client achieve business goals. We are pleased that the brand has entrusted us with another area of activity - rebranding.
More and more Poles are starting to take care of their own health. This includes the aftermath of the COVID-19 pandemic, which showed citizens around the world how important physical activity and a balanced diet are. MajAcademy is a supporter of a holistic approach to taking care of your own health. The platform offers ready-made diets, workouts, as well as consultations with experts in the field of nutrition.
PR agency Every day, Commplace helps the client in promoting services and, above all, a healthy lifestyle among Poles. Another natural step taken by brands that want to develop is to create a new logotype.
Time to rebrand
Image redesign is of great importance in running a business. Over time, the current logo loses its freshness. Consumer tastes are changing, a new generation is entering the market. Brands should adapt the visual side to fashion and the changing taste of the recipients. It is important for a given company to stand out from the competition, be perceived as innovative and forward-looking. Therefore, the new logo for MajAcademy is minimalistic and fits into the current canons.
When designing the new logo, we wanted to use it to build a positive image of the brand - feminine, cheerful and motivating to change. The brand is created by a team of professionals who infect with optimism. Supporting clients in their quest to improve their health and well-being. Experts are motivating and optimistic, which was reflected in the creation of the refreshed logo. Changes in the logotype will also help to integrate the community around the brand.
- MajAcademy is a source of valuable knowledge. Consumers often believe in harmful food myths. Refreshing the logo focused the spotlight on this area, attracting the attention of the recipients to the brand and its educational activities – adds Bartosz Zielinski.
The design uses simple letters that create a unique logo. It reflects the character of the brand, distinguishing it from the competition.
We are glad that our client showed great trust in the skills of our team and invited us to cooperate on another project. As a PR agency, Commplace takes care of consistent brand communication. The new MajAcademy logotype will be a perfect complement to it.