Brand DNA: a unique recipe for business success
A brand's DNA is the essence of its identity. It defines what ...
Territorial marketing for a commune, region, city
Territorial marketing is the marketing of places: cities, villages and ...
Viral advertising: mega effect at low cost
Viral advertising is the holy grail of marketing. Everyone dreams of ...
PESTEL analysis in the service of marketing
PESTEL analysis allows you to understand the changes and thus adjust ...
A differentiation strategy that captivates the crowds
The differentiation strategy can sound complicated. In practice it is easier ...
Niche marketing - a strategy for the chosen ones?
Niche marketing is like catching a fish. Angler exactly ...
Customization, is there a customer who doesn't love it?
Customization is a response to a world where everyone wants ...
Can competing strategies be universal?
Competitive strategies are based on the company's long-term action plan ...
Will collaborative consumption turn us into prosumers?
Collaborative consumption evolves with the development and expansion of modern technological systems ...
Product USP, or how to make yourself stand out
The USP of a product is not necessary in just one case ....
Etisoft brand rebranding: new logo
Etisoft's rebranding is a complex project that included a number of ...
GRP indicator - intensive advertising campaign
The GRP indicator reflects the intensity of the advertising campaign and is recognized ...
