Communication projects and media relations is an important area in our Agency. How should the brand be presented? What channels will allow it to reach its potential audience? And how to maximize the effects of media presence? We will answer the question during the implementation of the latest project, i.e. a PR campaign for the C&C Partners brand.
About C&C Partners
The beginnings of C&C Partners date back to 1992. The brand started its activity in the telecommunications industry. Today, it offers its clients comprehensive Building and Telecommunications Solutions.
Since 1998, the brand belongs to the TKH Group (founded in 1930) - an international holding company listed on the Amsterdam Stock Exchange - the TKH Group unites over 70 companies specializing in the production and delivery of telecommunications solutions as well as building and industrial solutions.
Challenges for Commplace - PR campaign
The C&C Partners brand has extensive experience, and its ranks include top-class professionals. That is why communication strategy should draw both from our client's experience and meet the expectations of new, potential customers.
Our goal will be to design messages, schedule and information distribution in such a way as to reach individual target groups of C&C Partners' offer recipients.
Activities in the area of media relations will include those presenting both the brand's implementations (e.g. at the Wrocław University of Science and Technology) and the knowledge of its experts.
Such a combination will allow maximize the effect and consolidate your position brands on the Polish market.
Messages hit on the point?
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The scope of cooperation - PR campaign
Do you think about the success of your brand? Bet on proper communication.
To work with the client, we have appointed a dedicated team of internal experts - the copywriting department, the PR department and the press team. As a result, we created a detailed action plan.
Commplace's tasks include:
Creating content - product, image
Creating good content is a choice. You can take the time and effort required to create great content and build a successful brand. Or you can choose option 2 - the easy path, and write bad content that will ultimately get you nowhere. It will only waste time, energy and resources.
Media relations
Media relations can be described as brand interactions with publishers and journalists. The media group includes newspapers, radio, television and the Internet. The purpose is to convey a worthy message, story or information through the appropriate media. A properly planned campaign can help your brand increase its visibility among your target audience. Therefore, by including media relations in your overarching marketing communication plan, you can build brand awareness by ensuring positive relationships in trusted media.
Media monitoring
Media monitoring is listening to who and what is saying about your brand, your competition, your industry and any other topic that is relevant to you. In today's world, media monitoring must cover not only print but also the internet, broadcast and social media. At Commplace, we monitor all possible media to verify the effects of our work (translating into specific indicators), but also to analyze the direction and type of activity of competitors.
Commplace recommended products and tools
Among the tools and products that as PR agency we will use to achieve the goals will include:
- Media relations targeted at profiled recipients
- Target group - needs analysis
- Marketing audit
- Public relations 21st century - e-PR, product PR, Corporate PR and Marketing Conversion.