MSM Mońki - the tradition of taste from the Biebrza Valley in a modern version

We have been accompanying the MSM Mońki brand for many years, supporting it in its dynamic development and strengthening its market position. Therefore, the extension of our cooperation is a confirmation of the effectiveness of our activities and at the same time opens the door to the next stage. The stage of changes in which, looking to the future, we will still remember about the fundamental values that have been guided by the brand for many years.

About the MSM Mońki brand

The Moniecka Dairy Cooperative in Mońki is one of the most modern dairy plants in Poland. It was established on May 1, 1972 as a result of the merger of the District Dairy Cooperative in Dolistów and the District Dairy Cooperative in Krypno. MSM specializes in the production of Dutch and Swiss type maturing cheeses. It is also a producer of extra butter and powdered products: powdered whey and periodically skimmed milk powder.

Brand representatives emphasize that their mission is to ensure that the connoisseur can, with the first bite, spot the subtle differences between the various types of cheese. Each recipe, thanks to the refinement and precision, can meet the expectations of even the most demanding consumers. All products are designed to satisfy seekers of original flavors - intense and distinguishable from products without a hint of uniqueness. At the same time, a strong attachment to the tradition and origin of the brand is noticed at every step in communication. It is expressed, inter alia, in through the catchy claim: "Tradition of taste from the Biebrza valley".

Challenges for PR Commplace

One of the key values of the MSM Mońki brand is attachment to tradition and putting a lot of emphasis on the region where the company is located - charming Podlasie. A challenge in the near term? Act in such a way as to effectively combine modernity with tradition. Modernity understood not only as use of innovative online marketing tools, but also marketing materials, or designing the entire communication strategy of the MSM Mońki brand. We will use the experience and potential of the brand to make it work as a weapon in acquiring new customers.

The scope of cooperation with MSM Mońki - support in every field

In order to achieve ambitious goals and challenges, it is necessary to involve a wide range of specialists. That is why the teams will include experts in the field of brand strategy, SEO activities, Google Ads campaigns and media relations. Thanks to this, our actions will bring the effect that both parties expect.

Can you combine tradition and innovation?

At Commplace, we know you can. Check us out.

The tasks include:

PR
Preparation of a coherent and comprehensive marketing strategy covering a wide range of tools and channels.
Create a communication strategy.
Systematic support in increasing the value of MSM Mońki and the sales volume of products available in the brand's portfolio.
Designing a refreshed graphic design of packaging.
Designing a new version of the brand's logotype.
Refreshing the website.
Support in creating graphic materials.
Running a press office and active contact with the media.

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