The brand is not only the vision of the company owner - it is the daily work of all employees, regardless of their functions. There are nearly 200 dairy enterprises operating on the Polish market, including the cooperative in Mońki, one of the most modern plants. At MSM MOŃKI, work, opinions, creating a competitive offer, occupational health and safety and appropriate company image and the products it produces, pose the greatest challenges, while creating the foundation of the brand.
MSM MOŃKI - work on creating a unique taste and image
Brand management translates to sale. The image of a dairy plant is largely created by the image of the products offered by the company. The owners and employees of the Moniecka Spółdzielnia Dleczarska want to ensure that each product produced by their plant is characterized by its full flavor. Especially ripened cheeses available in "open and close" packaging, which MSM MOŃKI specializes in. Working on the maximum use of only natural ingredients is the essence of the brand.
Marketing a dairy plant is not a piece of cake, however. For several years, milk has had a worse and worse "press". Until recently, famous celebrities and influencers encouraged people to drink milk. Today, its plant counterparts are becoming more and more popular. Nevertheless, the social campaign "Drink milk - you'll be great" is one of the most recognizable campaigns in the history of food industry marketing.
The slogan of the campaign has become a permanent part of our dictionaries. Nowadays, when people start to give up dairy products, the dairy industry is faced with the challenge of finding and appropriate presentation of new arguments for which it is worth reaching for dairy products. Expressive and eye-catching communication, based on rational arguments, is the foundation of modern marketing of dairy plants.
The 4 pillars of the brand
A brand's reputation can be built on the basis of four essential values: credibility, reliability, responsibility and trust. Trust is built both through the production of products with a certain quality level, but also through clear and reliable communication. In the absence of own experience, the client assesses the reputation of a given company based on all information available to him. Therefore, it is worth maintaining full control in this regard.
What is the success of MSM MOŃKI? Working with trusted suppliers!
Moniecka Spółdzielnia Dleczarska makes sure that the raw materials used in the production of their products are of the highest quality. He buys as much as 99% of milk from which MSM MOŃKI cheeses are made in the "Extra" class. This, combined with the most modern production technology, is a significant distinguishing feature of the brand. The value of the product is evidenced by the quality of raw materials, which is why the plant focuses on maintaining proper relations with local suppliers.
A dairy plant is not a self-sustaining system. The effects of his work fully depend on the suppliers. Moreover, the role of high-quality partners is systematically growing, and relations with them are treated as an intangible resource of MSM MOŃKI. Working on maintaining proper relationships is a strategic goal of the company and often requires a departure from the typically classic approach to cooperation. Real and authentic relationships are the key to success. The identity of the organization is created not only by the strategy of action or the culture of the organization, but also by communication with stakeholders - customers, employees and suppliers.
MSM MOŃKI - producer of the highest quality dairy products
Control at every stage is an extremely important goal for MSM MOŃKA. Work on the expansion and modernization of the production line significantly increased the efficiency of milk processing to 1,000,000 liters per day. The production of the highest quality dairy products is possible mainly due to the maintenance of high standards, which are confirmed by the quality certificates awarded to the cooperatives.
Quality control of dairy products begins in the dairy and is a necessary element both during transport and at the individual stages of production. Trust in employees is crucial here. The team must be properly trained, equipped with intuitive monitoring systems and clear operating procedures. The company's reputation affects its financial results and place on the market. In addition, a good reputation is a kind of safety buffer for the company in the event of crisis situations.
In order to ensure a group of loyal customers, loyal employees and trusted suppliers, a dairy plant should properly plan the process of building its reputation and protecting it against its loss, as well as implementing activities in the field of corporate social responsibility (CSR). The costs incurred for research and control, continuous improvement of the offer and adapting it to the needs of the modern consumer is an investment that will quickly bring benefits. Not only in the form of a good reputation of the company, but also a real increase in sales.