PR and e-PR are nowadays the basic pillars of every company's communication strategy. Building a well-thought-out image and increasing brand awareness allow you to effectively reach a properly profiled group of recipients. Reaching them will be the latest challenge we will face. We start cooperation with another client - the Ariete brand.
ABOUT ARIETE
Ariete is a company that belongs to the Italian concern DeLonghi. It was established in 1964 in Florence, considered the cradle of creativity and brilliant and brilliant inventions. Since then, Ariete designers have been creating useful and aesthetically perfect household appliances in the heart of sunny Tuscany.
Currently, the brand has 57 unique patents, which, in line with the company's mission, are designed to make everyday life easier. In many European markets, Ariete is a leader in the segment of cleaning, steam ironing and coffee making equipment.
Ariete is famous for its brilliant designs, which are distinguished by advanced functionality, quality of workmanship, affordable price and design, which results in several exceptional and unique lines of devices.
Challenges for Commplace
Our tasks in cooperation with the Ariete brand will include efficient and effective communication with the media. Media relations, which will allow you to reach a properly profiled group of recipients, is the final effect. In the first stage, we will prepare an original communication concept based on the needs of target groups, market trends and unique brand distinguishing features. As part of the service, we will also carry out photo sessions of products.
The scope of cooperation
Our tasks include:
Brand communication analysis
The verification of the existing and current activities of the Ariete brand is the starting point for further activities. This is the first stage in which our team verifies the directions and channels of communication. As a result, we receive full information on its effectiveness.
Copywriting and content marketing
Profiled content is a necessary activity of every brand. They increase profitability, generate return on investment, and achieve company goals, while influencing customers' purchasing decisions. The content also reflects the brand image. Average content becomes information about the company's mediocrity. Each sentence must serve a purpose and should engage your readers. Readers are looking for valuable information and insights. A good copywriter seduces with words. It does not present dry facts.
Media relations
Media relations is the interaction of a brand with journalists and publishers. The media group includes: editorial offices of paper magazines, radio, television and the Internet. The purpose is to convey a worthy message, story or information through the appropriate media. Messages that will interest the journalist first, and then your client. A properly planned campaign can also help a brand increase its visibility among its target audience. This is what we will do for the Ariete brand.
Preparation of a coherent and comprehensive communication concept
It is not enough for a brand to just "speak". Like many others, it can be drowned out by information noise. When planning activities in the area of media relations and copywriting, many variables should be taken into account. These include, among others market trends, the economic situation in the country, the characteristics of the target group or the distinguishing features of the products offered. Having a plan helps you communicate more clearly with your customers. The more consistent your message is, the more likely you are to attract and retain loyal customers.
Selection of media groups
What medium is your audience using? This is the basic question that will be answered in Commplace. Without responding to them, you risk that the message you send will end up in empty space. It will not interest the recipients, and thus - it will not generate traffic on the website. Ultimately, it won't bring you a return on investment. At Commplace, we select an appropriate media base for each client so that their message is not only interesting for journalists, but above all reaches potential recipients.
Commplace recommended products and tools
What tools and products will we use as PR agency to achieve the objectives of the Ariete brand? Our activities will include:
- We define communication channels and we support the company in the process of implementing changes
- target group - our task will be to analyze its needs
- Media relations targeted at profiled recipients
- Public relations - e-PR, product PR, corporate PR
How can PR activities help your brand?
Ask us for recommendations!