Communication of a company from the compensation industry - we start cooperation with Auxilia

Professionalism and, at the same time, sensitivity to the harm of others - these elements should not be missing in the communication of a brand from the compensation industry. At Commplace, we know how important they are to potential recipients who are looking for opinions on a given entity from this sector. That is why we have prepared an appropriate strategy. Our cooperation with the Auxilia brand is another reason to present how to achieve the desired image with the help of tailored communication and modern tools.

About Auxilia

AUXILIA SA is a company listed on the NewConnect market (run by the Warsaw Stock Exchange) and regulated by financial market institutions. AUXILIA has 8 branches all over Poland and 115 Advisors.

The LEXBRIDGE law firm, which is part of the Auxilia SA Capital Group, has been handling cases of people injured in accidents for 13 years. The law firm's team specializes in supporting accident victims, obtaining compensation for their losses, as well as compensation for the harm suffered. The lawyers of the law firm conduct criminal cases for interested clients after road accidents.

Auxilia's clients have at their disposal a team of over 20 qualified lawyers. The help of the office also helps to go through all the procedures required by insurance companies in the claim settlement process. The Law Firm conducts cases for accident compensation and redress throughout Poland.

Challenges for Commplace

The main challenge for Commplace will be to create a communication strategy plan based on expert content and obtaining publications in the media of key importance for the client. Our goal is to maintain top positions in the Google search engine for the created texts, so that the potential customer can easily find information about the brand.

The scope of cooperation from Auxilia

We do not create art for the sake of art. We design well-thought-out strategies.

The image of a professional?

At Commplace, we know how to achieve this.

To work with the client, we have appointed a dedicated team of internal experts - SEO, copywriting and media relations departments. As a result, together with Auxilia, we have created a detailed scope of our cooperation. The tasks include:

Verification of the company's current activities

Marketing audit and analysis are the activities our experts start their work with. We analyze the brand's current activities in each of the marketing areas. This allows us to make a diagnosis and start planning further actions.

SEO audit

SEO activities are one of the key areas that we implement for many clients. The SEO audit carried out by Commplace includes, among others website analysis, and its aim is to better position services on the web. It allows us to detect and eliminate errors as well as select those areas that slow down the website or make it difficult for it to achieve better positions in the Google search engine. We are aware that the position of the page in the Google search engine diametrically influences the traffic on the website, and thus the sale.

Image audit (PR)

What brand feedback can you find on the Internet? Are the comments so far favorable to the brand? Thanks to this knowledge, you know what to change and what to work on. Image audit allows us to look at the brand through the eyes of a potential recipient. That is why it is worth implementing it - thanks to it, we can see every shortcoming or attention that may affect the level of trust in the brand.

Preparation of a coherent and comprehensive communication strategy

What is a communication strategy? Communication strategy it is, to put it simply, a plan to achieve communication goals. In practice, it may concern internal communication, but also external communication, i.e. public relations. The communication strategy is based on 4 pillars: communication goals, group of potential recipients, communication plan and communication channels.

Selection of appropriate media

Internet or press? Industry or nationwide media? Which will allow you to reach your potential customers? We answer this question at the very beginning of our cooperation. At Commplace, we know that it is not enough to speak. You also need an audience that will be interested in the messages you send.

Communication with the media

Media relations is an important area from the point of view of external communication. The way we conduct relations with journalists will result in the number of publications. That is why our PR experts take care of the quality and frequency of contacts with the media, ensuring high publication rates.

Positioning of the content

Our goal is to extend the content lifecycle. That is why we create effective texts. We successfully ensure that the generated content does not get lost in the information noise, constantly working for your brand.