Communication of a company from the investment industry Blog Commplace.pl

cooperation with the Horyzont Inwestycji brand

Credibility and security - these elements should not be missing in the communication of a brand specializing in real estate investing. At Commplace, we are aware of the importance of these differentiators for potential recipients. Our cooperation with the Horyzont Inwestycji brand is another opportunity to present how to obtain the desired brand image using tailored communication and modern tools, such as SEO audit.

About the brand Horyzont Inwestycji

Horyzont Inwestycji is a brand associating experts in the field of investments. It operates in Kraków, Warsaw, Poznań, Szczecin and Wrocław. It is in these cities that construction coordinators, renovation and construction teams, architects, designers, agents and office workers work for them every day.

The team also includes a staff of other specialists - notaries, lawyers, analysts and technical advisers. Everyone is hand in hand to ensure the security of transactions. Currently, experts are able to implement 40 investments at the same time. Taking care of the safety of the entrusted funds, they insure each property and their renovation and construction teams have a valid accident insurance policy.

The selection of carefully selected solutions allows them to achieve the intended goal.

Are you striving to build an image of an expert?

At Commplace, we know how to create it.

Challenges for Commplace

Our activity will be comprehensive customer service, including image building, communication and lead generation strategies. One of the tasks will also be to design a new brand branding and implement a refreshed website based on the latest technologies, SEO audit and good UX practices. Additionally, as part of image building, we will also take care of the image of individual experts of the Horyzont Inwestycji brand. We will plan and conduct a professional photo session and advise on building relationships with potential recipients - including social media relations.

The scope of cooperation

We operate comprehensively because we know that every detail matters.

We have appointed a dedicated team of internal experts to work with the client - image building department, SEO department, copywriting, media relations and photographers responsible for the session. As a result, together with Horyzont Inwestycji, we have created a detailed scope of our cooperation.

The tasks include:

Verification of the company's current activities (audit and analysis)

This is the basic step that will allow us to determine from what level we are "starting". Our experts look at the current activities carried out by the brand - both in the area of: communication strategy, marketing strategy, positioning and branding.

Audit of competitors' activities

This is an important step, thanks to which we can determine the position of our client's brand compared to competing brands. Audit of competitors' activities also allows us to identify their strengths and weaknesses. As a result, we have full information about the communication channels used, systematic action or special actions conducted by the competition.

SEO audit

SEO audit includes website analysis in order to better position the services on the web. The purpose of the audit is primarily to detect and eliminate errors on the website and diagnose those areas that slow it down or make it difficult for it to achieve better search engine positions. SEO is also an opportunity to identify areas that need to be improved and a useful tool in choosing the right positioning strategy.

Image audit

The image audit is an independent assessment brand image carried out by experts from Commplace. It should cover 2 areas: branding internal (your brand values, internal materials) and external branding (evaluation of visual materials, opinions about the company, presence in the media, method of communication).

Preparation of a coherent and comprehensive communication strategy

Communication strategy is designed to help your brand communicate effectively and proactively to achieve your core business goals.

Selection of appropriate media

In order to be heard, not only heard, one should speak to the appropriate audience. Our task is to select profiled media that will allow you to reach potential recipients of your brand with the message.

Communication with the media

Positive relations with journalists are a great treasure. A treasure that needs to be cared for. Regular shipments, phone calls or inquiries about the demand for materials are just some of the activities we carry out in this area.

Positioning of the content

Our team includes positioning experts whose work methodology focuses on increasing organic traffic from search engines and developing strategic keywords. We have extensive experience in web projects and achieve the best results.

Planning and implementation of a photo session

Sesja zdjęciowa to element, który buduje brand image i jej ekspertów. Każde ujęcie musi jednak być przemyślane. Dlatego na samym początku powstaje dedykowany scenariusz. W sesjach wspiera nas także stylista oraz zespół kosmetyczek i fryzjerów.

Design and implementation of a new website

The website is one of the most powerful digital marketing tools. It can be used as a personal sales team 24/7, reception and information.

Designing the branding of the brand

Branding helps to identify the product and distinguish it from others available on the market. It not only leaves an unforgettable impression on consumers, but also allows you to find out what they can expect from your company.