Building an opinion about a brand is a huge challenge. Only an experienced content agency can carry out activities in the right way. How to work with companies such as Etisoft - Brand opinions play a key role in the process of selecting a given company for business transactions, as well as its products. They are also relevant to potential employees. Here is some information on how we build opinions on a given company.
Creating positive opinions around a given brand is a challenge that is often set for PR and content agencies. How should this process work? It is necessary to diagnose the needs of a given enterprise, as in the case of Etisoft. Opinions on the services or products offered, as well as work in the company, affect the company's image. After diagnosing the needs and target groups, the next step is to build an action strategy. Why does it play such a huge role? The strategy defines the tools by which the agency will build a positive image of the company among target groups.
Etisoft - opinions about the company. How to build them?
Companies have modern tools to achieve their goals. One of them is graphic advertising, i.e. display. Banners, skyscrapers or pop ups are popular forms that appear on the Internet as part of building opinions about the company. What else is in trend? Actions aimed at increasing the position of a given website in search results, i.e. SEO, are important. Another tool is SEM, i.e. advertising in search engines. Brands also decide on social media marketing or e-mail marketing. How we operate as public relations agency in the case of the Etisoft brand? Brand opinions are built using:
- a well-chosen action strategy;
- rebranding;
- a modern website that has become the company's showpiece;
- positioning in online space;
- ADS;
- PR activity.
The determinants of the effectiveness of the actions taken are, inter alia, number of views or publications in the media.
How do we build trust in the brand?
Not only in the case of the Etisoft brand, opinions about the company can significantly help or hinder running a business. Building trust in your brand is a long-term process. In our agency, we start with getting to know clients' needs and building a marketing and PR strategy. In the case of the Etisoft brand, we have rebranded. Why? Companies that have been on the market for several dozen years need to refresh their image from time to time. It is necessary to adapt to the current trends and reach new target groups. The next step in building trust in the brand is a modern and transparent website. On it - both the client and the potential employee - should find all information about the company.
As part of building trust, it is necessary to position the brand and its experts in the online space. Generating useful content as well as speaking on topics relevant to the industry increases its visibility. On the other hand, PR activities build the brand's strength and expertise. Recipients - seeing the media activity of a given company - have greater certainty that it is reliable and worth trusting. Why is building brand trust essential?
- Trust is fundamental to building a brand image.
- Trust is a determinant of success and translates into sales.
- Trust is closely related to loyalty - and this is how you keep your customers longer.
- A loyal and satisfied customer will recommend the company, which increases your customer base.
Where to find facts about the company?
Etisoft is a company that has been operating on the Polish market since 1993. Works, among others in the field of marking and automatic identification of products. Conducting PR for such a company is quite a challenge. The media is skeptical about topics related to new technologies. In this case, it is necessary to send clear messages that will be interesting not only for the editorial office, but above all for potential readers. Where to find information about Etisoft? Opinions about the company can be found, among others on LinkedIn.
Where to find facts about the company? The recipient can search for information about the enterprise in many places. The agency's job is to redirect it to the right sources. The main and one of the most important is the company's website.
Modern and well-built, it will attract contractors and employees. It is important to designate appropriate sections so that the potential recipient can find the information that interests him. Where else can you find facts about the company? Social media is definitely a good source of information about the company. Although each of them has its own way of communicating.
- It's worth looking for facts about the company on their website.
- Media articles are also crucial.
- The official fanpage is also the source of information.
Opinions about Etisoft are built on the basis of databases
In order to build an opinion about a given brand, it is necessary to know how others perceive it. To obtain such data, Etisoft periodically conducts Customer Satisfaction Survey. It helps build long-term relationships and is crucial for an agency to introduce changes and develop a coherent communication strategy. The latest conclusions are that Etisoft is recognized as a reliable partner by its clients. Who took part in the Etisoft survey? Opinions on the company's activities were collected from key contractors.
In the survey, workers on the front lines were rated the best. These are people who have contact with customers on a daily basis. Thus, we know that this area is properly developed. Service, quality, logistics and R&D were also rated very well. The PR agency relies on data to guide its communication activities in the right direction. Customer Satisfaction Survey is one of the key elements of building a strategy.
The company is not only customers
What is important for Etisoft? Staff feedback. Building a company's reputation is based on multiple actions. Customer opinions are important, but also feedback from the employees themselves. Etisoft, as part of employer branding activities, rewards people who have been working in the company for 10 years. In a dynamic labor market, where there is a tendency to change, such a jubilee is a real celebration worth celebrating. It is also the best proof that employees appreciate what the company offers them.
Internal communication plays a huge role and ultimately often determines the business outcomes. A lot of emphasis is placed on this area at Etisoft. Employees' opinions are so crucial that they themselves are the most important outside ambassadors of the company. Commplace, as an experienced PR agency, knows how to use employees' opinions to build a company's reputation. The mere fact that a large number of people work in one place for 10 years or more proves how proven and good employer the Etisoft company is. These are the determinants of a reliable enterprise: care not only of customers, but also of employees' needs. Ultimately, they create the company and engage in achieving its goals on a daily basis.
