Sampling action - make customers want more
Sampling action is one of the ways to strengthen the product's presence on the market, ...
Maria Szruba
Strona 65 z 68
KPI and marketing activities
The KPI is one of the key performance indicators. It is ...
Marketing instruments - the power of synergy
Marketing instruments are tools used not only in the process of ...
Ambient advertising, or how to engage your audience today
Ambient advertising is a promotional tool that focuses on an informal message. Willing to ...
Price positioning - how to build it?
Price positioning is one of the elements of brand positioning. On...
Marketing concepts yesterday and today
Marketing concepts have evolved with the development of the market. Initially, the role of ...
Astroturfing - is it worth the risk?
Astroturfing is an extremely controversial marketing practice. No wonder that usually ...
Non-price competition - what does it look like in practice?
Non-price competition can be an important element of a marketing strategy in a demanding market ...
Micromoments - why are they worth noting?
Micromoments happen all the time. "I want it now" -...
Product launch with a guarantee of success?
Product launch is something that big companies do on a regular basis. But...
Teaser campaign, or what intrigues customers?
The teaser campaign, as with most marketing campaigns, aims to ...
Crisis management in a tourism enterprise
Crisis management in an enterprise is a strategy that should be developed by every ...
