As part of the contract, the PR Commplace agency has developed and conducted activities within the communication strategy of Fitech's products and services, carries out tasks in the area of content marketing and conducts comprehensive SEO and ADS campaigns.
- At Fitech, we are aware that currently a brand that does not exist on the Internet does not exist on the market. The need to develop online, improve brand visibility, build positive associations and brand awareness among potential customers are important from the point of view of our sales goals. We understand the importance of these factors for a potential customer's final purchasing decision, which is why we decided to cooperate with the Commplace PR agency. We value the support provided to us in both strategic and operational areas - says Małgorzata Kessler, Marketing Manager at Fitech.
During the cooperation, Commplace implements a PR campaign based on effective communication with nationwide and industry media, the aim of which is to reach Fitech customers. It creates specialized, engaging and valuable content that describes the products and services offered by Fitech. PR agency specialists also support the brand in the process of building the company's image as an employer, promoting it among potential employees. The tasks of the PR agency also include the preparation of comments for the media, handling media inquiries as well as ongoing and strategic media relations consultancy.
Commplace is also fully responsible for the positioning of the brand's website. Agency experts deal with website optimization, increasing visibility, monitoring and creating content.
Fitech has a team of Commplace experts at its daily disposal who are responsible for achieving the intended goals and achieving real results. A valuable signpost in these activities is the opportunity to cooperate with Fitech experts who share their knowledge and experience.
- A team of specialists is responsible for cooperation, incl. Małgorzata Knapik-Klata - Client Manager and PR Manager, Mateusz Ruszewski - SEO / SEM Specialist, Maria Szruba - Coordinator of the Copywriter Team, Karolina Cempel - Press Team Coordinator. Our PR agency is a group of extremely committed, competent, creative people who identify strongly with the activities undertaken for the Fitech brand in their daily work. I am convinced that this has a key impact on the course and effects of the entire cooperation - says Bartosz Zieliński, Managing Director of Commplace.
The effects of all activities carried out are visible in the industry media. During the first 5 months of cooperation PR agency Commplace obtained publications in top industry portals and magazines with a total reach of over 7 million.
- We approach new challenges for our PR agency in terms of creating content and contacts with the media, enhancing website visibility, positioning the brand on the web and building its image, we approach with enthusiasm. We are convinced that the results of our activities will pave the way for further fruitful cooperation, undertaken together with the Fitech brand - adds the Managing Director of Commplace, Bartosz Zieliński.