Budowanie marki własnej to ogromne wyzwanie. Niezbędne jest podjęcie odpowiednich kroków, by nasze działania były skuteczne. Commplace, jako doświadczona agencja PR, pomaga firmom nie tylko w budowaniu marki, ale także w osiągnięciu sukcesu. Jak podejść do tematu? Istotne jest zdefiniowanie tożsamości marki, a także misji i wartości. Na czym to konkretnie polega?
- Define your mission and values – podstawowy problem firm to brak zdefiniowanego celu (oprócz zarobkowego), a także misji i wartości. Strategia komunikacji opiera się na tak ważnych filarach, jak to, co chcesz osiągnąć i dlaczego robisz to, co robisz. Pamiętaj, że misja powinna być prosta i zrozumiała.
- Define your target group – indicate with whom you want to communicate and what problem you want to solve for them. We define the target group in various ways. It can be defined based on gender, age, education, earnings or hobbies. Defining target groups helps to reach our customers precisely.
- Create a consistent brand image – remember about basic issues such as choosing a logo, colors or font that will be associated with our brand. Why should a brand have a consistent image? This is a key element in building its recognition and trust among customers.
- Create your website – the website is a showcase of the brand. Make sure it looks professional. Invest in both graphics and content. Don't forget about good hosting.
- Take care of social media – More and more people are using social networking sites. It is worth having profiles on selected platforms. At the beginning, however, it is necessary to define our target group in order to properly select social media. It should be published in accordance with the mission and vision of the brand.
- Be active online – if you already have social media accounts, remember to actively use them. Keep your profiles up-to-date, as well as commenting on posts and answering audience questions.
- Create valuable content – in order to build a brand, you need to create engaging content. Bet on writing articles, recording videos or publishing graphics. Articles can be shared not only on the blog, but also on social media.
These are just selected activities that will help you build your brand and make it recognizable.
Do you need a creative PR agency?
Check us out!