There are many household appliances on the market today that make our daily life easier. Their wide application and functionality make some so far burdensome duties pleasant. In the case of Ariete, the work, the opinions of the people creating the brand, focus primarily on providing functional devices. They make cooking and cleaning easy and relaxing. Everyone can feel like a real chef, and also make household chores easier. However, products with a brand logo have a much wider application.
The Ariete brand, work, opinions - for high quality
Currently, there are two main groups of consumers on the market. Some people appreciate the high quality of devices above all. There are also those who prioritize the lowest price. Before introducing their new products to the market, enterprises should first of all select a target group to which they will direct not only their devices, but also all marketing activities.
Characteristics of a persona gives a picture of the personality of our potential client, and also allows us to define the factors that influence his purchasing decisions. Having such an extensive knowledge base about a specific group of consumers, a company can more effectively create its image and the entire marketing. The Ariete brand knows it perfectly well - the work of the people who make up the company is based on providing products for consumers who above all value high quality, functionality and style.
The brand creates devices with every detail in mind, distinguishing itself from the competition due to the care for the incredible durability of the products. Its communication is directed primarily to women for whom equipment that works for many years, even after the basic warranty period, is important. The product communication strategy emphasizes their unique features, distinguishing them from cheaper substitutes available on the market. For Ariete, work and opinions on providing customers with the highest possible quality devices is one of the priorities.
Ariete work opinions - building a strong brand
The Ariete brand can boast a long tradition, as it has been providing consumers with household products for over 55 years. A company with such a long experience has created a specific image in the minds of the recipients. The fact that it can be recognized on the market does not mean that it lays down on its laurels. Quite the opposite. In the case of Ariete, the work on maintaining the status quo includes, inter alia, continuous monitoring of customer satisfaction and its brand perception. The market is constantly evolving and growing. This in turn means that the expectations and needs of consumers are also changing.
Potential and even loyal consumers are bombarded every day with thousands of advertising slogans that promote a variety of devices. Only marketing activities consistent with the brand image hit accurately. The Ariete company, producing newer and newer devices and using the latest technology, does not forget that their advertising should be in line with the brand's mission and strategy. Each of the products must look unique and at the same time fit into the visual identity of the brand, including the one created on the web. Colors, font, shape of the device. These are just some of the elements that Ariete remembers - work, experts' opinions on the brand image are long-term and permanent activities. They allow you to distinguish your offer in the sea of others.
The most important features of the Ariete brand
The Ariete brand builds its image based on three unique features. Over the years, it has developed a solid reputation, creating its products based on: functionality, innovation and design.
- Ariete devices are highly functional. The set of their unique features and the needs they satisfy distinguish the brand from competing companies. The company consistently emphasizes this property in its marketing activities, which is why so many consumers around the world associate it with functionality.
- Another important feature is the innovation of Ariete products: the work, opinions of professionals and specialists contribute to the continuous development of production in order to offer devices of the 21st century using the latest technologies. Consumers identify the Ariete brand as a precursor in innovative solutions, which, combined with its many years of presence on the market, guarantees its unwavering interest.
- Ariete brand products are characterized by an original and stylish design that stands out from other kitchen appliances. The uniqueness of the appearance is remembered, placing the brand in a specific place in the minds of consumers.
5 product lines oblige
There are companies on the market that produce several devices and they base their marketing activities on them. Some brands offer many products, but their marketing strategy is based on one flagship article. In the case of Ariete, the work, the opinions of the entire company, consists in providing a variety of products with different functionalities and at the same time communicating to recipients about all of them, so that each potential customer can find something for themselves.
Ariete currently offers as many as 5 unique stylistic lines, each of which has unique features. The people behind the Ariete brand effectively communicate about them through various marketing activities in order to reach the appropriate target groups.
The product development strategy is therefore based not on one specific device, but on entire lines:
- Moderna - these are very modern-looking products, available in the following colors: black, red, white. Classic colors emphasize the avant-garde style of devices such as: planetary robot, toaster, pressure coffee machine and many others.
- For the Ariete brand, working on the Vintage collection is a tribute to consumers who love retro culture. Consumers can choose devices that look like those from the 1950s and 1960s, yet have many features that people in those years could only dream of.
- The Party Time line is a device designed for a party, such as popcorn, cotton candy, chocolate fountain and even special devices for frying hamburgers.
- Classica, as the name suggests, are products for lovers of the classics. Phenomenal and timeless, with numerous enthusiasts.
- Metal is a product line for those who particularly appreciate the elegance of steel, modern design and above-average durability.
With such an extensive offer, at Ariete, work on acquiring and retaining customers must be based on an effective product strategy. Defining the target group of each line, needs, desires or customer path to purchase are only the basic activities that had to be implemented. In order not only to stand out from the competition, but also to be permanently remembered by consumers, the brand cares about proper communication with the recipients.
Ariete - working with passion
Ariete belongs to the Italian concern DeLonghi, which means that in the past it has chosen an effective strategy of introducing the product to the foreign market. Currently, the manufacturer is very popular in Poland due to the features of the products offered. Usability, high aesthetics, quality of workmanship, and at the same time affordable price make the group of satisfied customers constantly expanding.
Ariete, known for its brilliant designs, ranks in the minds of European consumers as one of the best companies producing household appliances, especially in the segment of products for cleaning and steam ironing and, of course, coffee brewing. Ariete, a company with Italian roots, is an important player in the small household appliances industry, which is constantly growing both domestically and internationally.