Below, we have collected Commplace’s implementations according to the problems that companies most often report: PR campaigns, crisis communication, employer branding, rebranding, B2B marketing, and AI in communication. For each area, there are links to the offer and articles that demonstrate the methodology.
A PR case study is a description of a campaign from goal to result: who heard us, what we did, and what changed. You will find here examples of PR campaigns and image campaigns for B2B companies and consumer brands, along with a way to measure the effectiveness of PR.
The image crisis does not wait for the budget. In this area, we show how crisis communication looks in practice: the first hour, the statement, media questions, and rebuilding trust. These are examples for boards that want to be prepared before something happens.
The employer branding case study answers the question of whether an employer brand really attracts and retains people. See employer branding in practice: an audit of the employer brand, communication to candidates and employees, and metrics that make sense to track.
Rebranding a company is not just about a new logo; it is also a communication strategy that explains the change to customers, employees, and the media. Case studies in this area show how to introduce a new brand and a new product and how to verify that the change has been understood.
B2B marketing has a long decision-making cycle and many decision-makers. Examples of B2B marketing in this area show how a diagnosis leads to a brand communication strategy, and from that a plan that can be measured by results, not by the number of publications.
AI in public relations is not a replacement for humans, but a replacement for guesswork: monitoring, analyzing, and preparing decisions that are approved by humans. Here you’ll see how PR AI and Commwork AI’s decision-making dashboards help management, and how to see what ChatGPT and other models say about your brand.
We label each number with the level of evidence and the source. We separate the actions from the reception, the result, and the impact on the business; and when growth occurs, we provide the starting point and a way to verify that it is not a coincidence. We do not use advertising equivalents as evidence of value. How we do this is described step by step in the articles: How to measure PR without advertising equivalents, examples of KPIs and KPIs of the marketing strategy in the cockpit.
A case study is a description of a real implementation: what was the problem, what was done, how was it measured and what was the result. In Commplace case studies, each story has a level of evidence A, B or C: from the result confirmed by the client’s document (A), through their own data (B), to the lowest level of certainty (C).
Check four things: whether the starting point was provided before the campaign, whether the result has a source, whether the number of publications is separated from the effect for the business, and whether the author does not use advertising equivalents as evidence of value. The industry standard (AMEC) rejects it. If any element is missing, treat the number as a hypothesis.
We divide the four levels into: actions (what was done), reception (what was noticed), outcome (how people’s behavior changed) and impact on the business (sales, recruitment, reputation). For each increase, we explain what we use to check that this is not a coincidence in time. We have described this in more detail in the article about measuring PR without advertising equivalents.
In the area of crisis management, we show how crisis preparedness for image damage, the first hours’ response, and rebuilding trust are handled. Due to client confidentiality, some details are anonymized, and the example is marked with a level of evidence.
Yes. We work in the Commplace AI and Commwork AI ecosystem (monitoring, analysis, decision-making), but the content and actions are always decided by humans. The principle is simple: AI does not replace humans; it replaces guesswork.
Contact us through the contact page or at [email protected]. We start with a free analysis of your situation and respond within 24 hours. If the analysis shows the need for further steps, the next step is the Decision Card within 10 days, which is a paid diagnosis with a plan for 30, 60, and 90 days.
Traditional marketing (outbound marketing) has not been triumphant for some time. According to research, 81 percent. shoppers look for your product on the Internet before making a purchase. How well do you care for them?
Dowiedz się więcejThe zero waste trend has become popular in many areas of life. Fashion, gastronomy and office work organization - these are just some of them. What if you should extend content marketing and e-PR to it? We give your content a second life!
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