Treść główna
Case study
Lowering the costs of the image campaign in the media by PLN 2.8 million for a brand from the interior industry
Client Anwis
Regions of operation:
- Media relations
- copywriting
- Press telemarketing
- PR
The ANWIS brand belongs to the world leader in the production of modern window coverings, the WAREMA Group. ANWIS has been on the market since 1979 and is one of the leading European manufacturers. The company's offer includes a wide range of various types of window blinds in internal and external systems, including: horizontal, vertical, rolled and pleated, which the brand distributes with the help of its business partners. The activities of the brand and its products are characterized by attention to functionality, design, the use of the latest materials, as well as the implementation of products for individual orders.
Challenge
- Increased recognition of the Anwis brand and its representatives as experts in the industry in which they are production leaders, thanks to free publications
- Reaching outreach lifestyle, industry, business, local and national media whose readers are the target customers of the brand
- Strengthening credible opinions about the brand's products and services by creating valuable content and strengthening a positive image among opinion leaders and target groups
Our actions
- Analysis of the market and competition in order to determine the strategy of communication in the media
- A selection of topics that are interesting for the media, which will both engage readers and inspire them to start the purchasing process
- Preparing valuable materials for the media and saturating messages with expert content, practical tips, and inspiration for readers
- Establishing close relations with industry, business, economic and lifestyle media on behalf of the client
- Preparation of materials at the special request of the media and for the exclusive use of specific titles
- Editing expert statements and market commentaries on behalf of the client
Result
Within 8 months, thanks to the activities of the PR and press teams, we obtained publications with a total value of almost PLN 2.8 million AVE. This is how much our client would have to pay to achieve this effect without the support of a PR agency. We managed to achieve such a result thanks to reaching the largest press titles and portals among those meeting the product and brand criteria: e.g. Four Angles, Time for an Interior, M for a Flat, My Flat, Veranda, Elle Decoration. The publications were published both on the Internet and in the printed press. As a result of the activities, over 580 publications were obtained, with a total reach of almost 20 million.
- AVE PLN 2,788,577
- Reception 19 934 994
- Number of publications 584
Products used
Public relations
We create noticeable and effective messages that will allow you to convey only what you care about.
Find out moreexclusive materials
We create exclusive exclusive content about your brand at the request of journalists
Find out moreThe starting point for achieving a good result of the campaign were multiple conversations with the client: getting to know its needs, specifics of the industry and product, market and competition analysis and in-depth study of the potential consumer's profile. All this so that the content created in the campaign is tailored to the needs of customers, attractive and rich in practical information and tips that will emphasize the brand's expertise, strengthen its awareness and positive image, and inspire to start the purchasing process. The end result in the form 2.8 million AVEs and over 580 publications was achieved thanks to choosing the right strategy of action and effective, systematic implementation.
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