MSM Mońki is one of the most modern dairy plants in our country. It was established in 1972 by merging the District Dairy Cooperative in Dolistowo with the District Dairy Cooperative in Krypno. The cooperative specializes in the production of Dutch and Swiss ripening cheeses, as well as extra butter and powdered products. Production at MSM in Mońki is carried out with the use of the latest technologies. Control at every stage of production ensures that the products are of the highest quality, which is guaranteed by the Company Code of Good Manufacturing Practice / Good Hygienic Practice GMP / GHP and the HACCP System.
The brand rebranding implemented in 2020 (including: a new website, refreshing the logo and changing packaging designs) is another milestone in the development of the brand.
Planned effects of our activities:
Increasing the perceived value of the MSM Mońki brand.
Distinguishing the brand against other brands.
Increase in website visibility in the Google search engine and increase in website traffic.
Reaching potential customers of the MSM Mońki brand (B2B and B2C).
Highlighting the brand's distinguishing features - tradition, natural taste, unique location (picturesque Podlasie).
The proposed activities assumed the preparation of the graphic design of the new website, implementation of improved functionalities and updating of the content.
The posted content had to not only be attractive to the audience, but also meet stringent SEO guidelines. The finished project has become an effective tool that will enable a potential client or business partner to reach the MSM Mońki brand offer. Thus, it will positively affect the number of orders and increase brand awareness in the minds of consumers.
What should the page structure look like? An example of MSM Mońki
One of the main goals of the project was to refresh the structure of the website. There are 6 tabs on the current page: about the company, news, products, recipes, business and contact. The "recipes", "products" and "business" tabs have been further expanded. The "recipes" tab presents suggestions of dishes that you can make yourself using Mońki's MSM products. Recipes are divided into 4 categories: main courses, snacks, salads, soups. In the "products" tab there is an ordered list of products by categories. In turn, the "business" tab encourages you to establish cooperation and download a business offer. Commplace graphic designers have also prepared a unique graphic design. It fits perfectly with the direction of the Cooperative's communication ("The Tradition of Taste from the Biebrza Valley"). The visual elements refer to the brand's origin - picturesque Podlasie. While programming the website, we used the latest technological solutions. They enable quick and efficient navigation on the site - both for individual and business customers.
Website optimization - why is it so important for your brand?
The implemented changes also concerned the SEO area. Our specialists carried out an audit of the current position of the website, key phrases and content presented on the website. As a result, a list of guidelines was created that allowed to optimize positioning activities. At Commplace, we are aware that a good website is a website that sells and is visible on the web. Our task was not only to refresh the design, but also to implement the website in such a way that it would still be positively perceived by Google algorithms. Thanks to this, MSM Mońki's website will occupy high positions in the search results, and potential customers will quickly reach the offer presented on the website. It is a key element that constitutes one of the most important points in the implementation of any new website.