Thanks marketing conversion content recycling is possible and, above all, profitable. Why?
Who wants to to overpay for content?
When asked "how much does content marketing and e-PR cost?" many answers can be found. One is repeated many times - it depends. From what? It's simple - the amount of work of specific experts. The mere word "content creation" is not precise enough. Let's assume that it is about creating a single text that will contain keywords and will be published on the Internet.
Working on this type of content is engaging copywriter, SEO expert and website positioning, PR person responsible for contact with the media and graphics. How much are their rates? This, of course, also depends on the experience, quality of work and the timing of the service. The amounts may vary from several hundred to even several thousand zlotys. This is quite an expense. And we are talking only about a single text.
Depending on the industry, companies create from a few to a dozen or so "packages" of content per month. Effect? Acquiring publications whose life cycle is closely related to the speed of the competition, from which the editors will receive new material. And the competition is not waiting. The client also does not intend.
Recycling of content
Recycling content is a good solution for most businesses. The zero waste idea in this context will not only make the most of the materials prepared so far, ensuring effective online marketing, but also save time and money. These are irrefutable arguments.
What can you do today?
- sort the existing materials provided by copywriters,
- create a base with graphic materials,
- order an SEO audit to verify which of the keywords were most frequently searched by users or most frequently searched in a given period.
We know what to do in the next steps to give your content a second or even third life. See for yourself.