Protection of the company's image through well-positioned content in the Google search engine.
We defended the producer's good name. The strategy of inbound marketing was to simplify the "blurring" of negative opinions and comments on the Internet without impersonating and creating false information.
We stopped hate on the web. The client's image was not strained.
Implementation of inbound marketing. Creating a well-positioned information buffer in the network.
The strategy of blurring negative information and marginalizing the field of visibility was a priority for action.
Our solution was based on the synergy effect of several groups of communication tools: crisis management - inbound marketing - Real Time Marketing. At the same time, we made sure that the client who started the wave of negative comments felt special. We used the best rule: treat others as you would like to be treated yourself.