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Main content

Key data

  • 9 visualization of the use of the logotype on various media
  • 5 color versions of the logotype
  • 1 market leader
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Customer story

The Etisoft company has been operating on the market for over 25 years. The direction in which Etisoft is following is related both to the development that will allow to maintain the position of a modern and responsible label supplier and to technologically advanced products in the field of process automation ("From labels to Industry 4.0"). In addition, in the first quarter of 2020, the brand launched an innovation on a European scale - self-adhesive disposable masks, as well as additional Etisoft Personal Protection products - helmets for adults and helmets for children. The greatest value of Etisoft is a team of over 400 qualified employees. Etisoft employs specialists who are constantly looking for new solutions, materials and raw materials; experts in marking and automatic identification systems, software and service, and production technologists.

Currently, the Etisoft brand is a market leader in its industry. It is constantly expanding the portfolio of products and services offered, operating both in the Polish and foreign arena.

BUSINESS OBJECTIVES

Increasing the value of the Etisoft group.

Building a strong, recognizable ETISOFT brand and maintaining the image of a dynamic company employing professionals.
Increased interest in the brand by potential business partners and customers (both domestic and foreign).
Strengthening the company's position on foreign markets.

Solution

SOLUTION

Brand rebranding, which consisted of the design and implementation of a new logo, so that all visual communication was consistent with the desired Etisoft image

a modern brand that creates trends, which is a leader in its field.

Brand rebranding - refreshed logo

Carrying out the logo lifting was a modernization and strengthening of the entire image of ETISOFT. The refreshed logo has been designed to facilitate the brand's expansion into new markets, while emphasizing its professionalism and innovation. The new logo will also allow the brand to stand out against the background of foreign competition.

"ETISOFT means more"

The multi-faceted claim "ETISOFT means more" (ETISOFT it means more) has become a significant complement to the logo. This non-obvious play on words attracts the attention of the recipient, engaging him in a search for semantic and allegorical meanings. The presented claim allows, on the one hand, to literally identify the main activities of the company (from labels), as well as a metaphorical, but compressed view of all the most important strengths of the brand - rich experience, dynamism and proprietary solutions of the R&D department. As the brand operates both on the Polish and foreign market, both Polish and English supplements to the claim were proposed.

Moreover, Commplace experts prepared a comprehensive plan and schedule for the implementation of the new visual identity, which was systematically implemented. The refreshed logo was used on marketing materials of the Etisoft brand - business cards, gadgets, sales offers, as well as in the company's newsletter - Nawoj.

Products used

Communication strategy

Internet communication strategy - development and implementation

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Marketing audit

Marketing audit - analysis of communication methods and marketing expenses

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Place of graphics

7 out of 10 respondents admit that they have a better return on investment when they add graphics to their content. Why? Be expressive and recognizable. Perhaps the time has come for rebranding. Find out more

Do you need help with your business development?

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
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