Definition

Marketing and market communication - first and second degree course
training marketing specialists. The training programme provides for both
the transfer of knowledge as well as practical skills related to, among other things, market analysis,
identifying customer needs and developing marketing strategies.
This is worth knowing:
1) In Poland, studies in marketing and market communication are offered by two
universities, they are the Cracow University of Economics (Bachelor's and Master's degree studies) and the
Lublin University of Technology (undergraduate studies).
2) Baccalaureate subjects taken into account for admission to this field of study
are: geography, mathematics, foreign language, social studies, computer science
(University of Technology), history (UEK), Polish language (University of Technology).
3) The Cracow University of Economics allows you to choose a specialisation. For studies
Bachelor's degrees are: advertising and PR, e-marketing, commerce and building relationships with
buyers, marketing of cities and regions. Master's degree programmes offer specialisations:
international marketing, market analytics, e-commerce and management
product.
4) Full-time studies are available at the Cracow University of Economics
and in absentia.
Information
A degree in marketing and market communication prepares you for employment
in terms of creative activities, developing marketing strategies, building PR,
organisation of events, creation of promotional materials and campaigns, management of social
media and others. This is achieved by imparting knowledge and skills related to
traditional and modern forms of marketing activities. The aim of the studies is
develop creativity and a variety of social competences in students.
Skills acquisition is carried out using modern e-tools.
learning, interactive games and workshops. Credit for some subjects
can be obtained from participation in conferences or by creating projects
semester courses. Within the different specialisations, emphasis is placed on different
issues.
1) E-marketing (undergraduate studies) - offers in-depth knowledge of effective
marketing activities in the online space. The information provided by
teaching are continually updated.
2) Commerce and building relationships with buyers (undergraduate) - focuses on
promotion and sales management activities, it is communicated
also knowledge of how commercial institutions work. In addition, in students

the social competences necessary to create satisfying
customer relations.
3) Marketing of cities and regions (undergraduate studies) - provides preparation for
carry out territorial marketing activities and familiarises the
students with the specifics of local government operations.
4) Advertising and Public Relations (undergraduate studies) - imparts knowledge on
creating effective advertising and PR campaigns. Within this specialisation, teaching
also includes the practical use of content creation tools.
The "marketing and market communication" course at the University of
Cracow University of Economics was accredited and awarded the certificates "Studia z Przyszłości" and
"Educational Quality Leader".

Summary

The course of study "Marketing and Market Communication" offered by the University of
The Cracow University of Economics and the Lublin University of Technology are the study programmes at the I and II level
degree that prepares marketing professionals. Students gain no
only theoretical knowledge, but also practical skills related to market analysis,
identifying customer needs and creating marketing strategies. Attending
classes acquire both theoretical knowledge and practical competences. This course
gives the opportunity to work, among other things, in the area of creative activities, the creation of
marketing strategies, PR, events organisation, media management
communities.

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