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WooCommerce – what is it?

What is this?

Definition

WooCommerce is a free plug-in, i.e. open source for WordPress, in other words, a content management system for the website where the online store is located. The WooCommerce plugin allows website owners to set up online stores on their websites. It is available in Polish and is based on simple, intuitive operation. 

How does WooCommerce work?

WooCommerce is currently one of the most popular e-commerce solutions, recommended especially to owners of small and medium-sized businesses. The basic task of the WooCommerce plug-in is to transform a WordPress-based website into an online store. Therefore, a necessary condition is to have a website on WorPress. In the administrator panel of your website, find the desired plug-in and install it easily. This is how we start our adventure with our own online store. 

WooCommerce allows you to sell selected products, create promotions, manage inventory, shipping, issue invoices to customers, as well as generate the necessary sales statistics, which are extremely useful for further development. WooCommerce allows you to easily add products to the store, define their parameters, create descriptions and photos. Individual data can be edited at any time. These functions are already available in the basic package, i.e. completely free of charge, just like introducing promotions and discount codes for purchases in the store. Additionally, WooCommerce allows you to run a blog, which can be an extremely helpful sales tool. 

WooCommerce provides complete control over the resources and functions of the store for its owner, and in turn offers customers convenient shopping. WooCommerce can be connected at any time with the necessary functionalities, be it online payments, any methods of shipping goods, or even extensive marketing activities. Thanks to the available plugins, you can integrate the store with Allegro, Ceneo, accounting and payment systems and various shipping methods. Running a store abroad is also not a problem. WooCommerce allows you to change not only the language version of the store, but also the currency. 

WooCommerce – available packages 

The basic version of the WooCommerce plugin is a free solution, but some extensions are paid. Of course, you will need a domain, hosting and an SSL Certificate, which may cost several hundred zlotys in total. Using the Premium package will require additional fees, but the services available in it will bring even greater benefits and useful functionalities for store users. 

WooCommerce - payment methods

WooCommerce allows you to install the Blue Media plug-in yourself and thus use the most popular payment methods. We offer both online transfers, PayPal, BLIK, PayU, Tpay, Dotpay, Przelewy24 and many other popular payment methods, including cash on delivery. 

WooCommerce - shipping

In the administrator panel, you can easily find plug-ins responsible for setting the methods of shipping goods. Built-in options will allow you to set a flat rate, shipping outside the country, but also local deliveries of goods. Additionally, the built-in calculator will automatically calculate the total shipping cost. 

WooCommerce – advantages and disadvantages

WooCommerce has countless advantages, which is why it is the most popular solution of this type nowadays, which everyone can afford. Moreover, due to such a large number of users, it is currently the safest possible system. 

When it comes to disadvantages, the only thing that can be pointed out is a slightly outdated design, which is quite a significant drawback for some users. 

Trivia

The WooCommerce plug-in supports as many as 99% storefronts in Canada, the USA and the UK, and to date it has been downloaded nearly 30,000,000 times around the world. 

Summary

WooCommerce is a solution that allows you to quickly implement an online store and operate it independently. Thanks to a huge number of additional plug-ins, the store can constantly develop, but the basic version allows you to sell goods a few moments after installation. WooCommerce gives you complete control over all features as well as worldwide sales of all types of products. 

Related entries:

promotion tool, creative agency, branding agency, consulting agency, company vision, agency 360, strategic consulting, product strategy, strategic plan, business strategy

Do you need help with your business development?

Bartosz Zieliński

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
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