Services

Public relations Communication strategy Branding Google Ads Positioning of websites Website development

Product offer

Company events Food marketing Marketing communication Graphic design Sales support Online marketing

Consulting offer

Social Media Internal communication Crisis management Employer Branding Reference Marketing Customer Lifetime Value B2B Marketing
return

Magento – what is it?

What is this?

Definition

Magento is software used to create and manage online stores. Magneto was written in PHP. It guarantees unlimited access to the source code and is available in two versions: Open Source and Adobe Commerce. 

How does Magento work?

The Magento content management system offers plenty of solutions, both for a small store and a huge business. The platform allows you to conveniently manage products in the store, constantly monitoring stock levels and availability. Magento not only facilitates the sale and shipment of goods, but also allows for efficient marketing supported by SEO optimization. Thanks to it, we can ensure customer service at the highest level. Magento is also distinguished by its attention to security. The system requires changing passwords and authentication, and updates the software on an ongoing basis, detecting vulnerabilities appearing in the website's security. 

Magento allows you to use several domains at the same time and sell in many different stores and platforms, which will be controlled by one panel. The system is adapted to mobile devices, so it does not limit users in any field. Magento is recommended for companies focused on continuous development. It provides access to extensive analyzes and reports that help you develop your store and increase sales. 

Magento – packages

Magento is available in an open source system, the Open Source version, and the paid version of Magento Commerce. Magento Open Source (formerly known as Community) is free, but requires installation on your own hosting. This is the only cost of this solution, unless we decide on other paid extensions. The paid version, i.e. Commerce, is dedicated to companies with the largest reach and a large number of transactions. The price in this case is determined individually after personal contact with the company. The main price determinant here is the company's revenue.

Magento – payment methods

By choosing Magento, we provide our customers with the opportunity to use the most well-known payment methods that are not only fast but also safe. By choosing Autopay payments, we will receive access to BLIK, GooglePay, card payments, but also to instant online transfers. 

Magento – shipping

In the administration panel of our application, you can configure various ways of shipping goods. Importantly, each method can be turned on or off at any time. We set not only the shipping method, but also its cost and all other important parameters. When signing a contract with a given supplier or courier company, we enter this data into the system and connect it with the store. 

Magento – advantages and disadvantages

The creators of Magento emphasize that it gives its users unlimited development opportunities, because even the free version is built on open source code that can be freely modified. Moreover, it is worth mentioning the advanced solutions of this system and the individual approach to each client. 

The disadvantages include the relatively high costs of implementing individual solutions, but also the need to purchase a powerful server, as not all of them can handle this software. 

Trivia

Magento was created by Roy Rubin's Varien company, for some time it belonged to Ebay, but in 2018 it was bought by the market giant for a huge sum, as much as USD 1.5 billion. Since then, it has been in the hands of the American company Adobe. 

Summary

Magento is one of the most popular e-commerce solutions in the world. This software offers many possibilities and allows you to create unique online stores. However, its operation is quite demanding. In particular, implementation requires specialized programming knowledge, which is why this essentially free program may ultimately turn out to be an expensive solution. Nevertheless, Magento is an ideal tool for enterprises focused on development and modernity. 

Related entries:

promotion tool, creative agency, branding agency, consulting agency, company vision, agency 360, strategic consulting, product strategy, strategic plan, business strategy

Do you need help with your business development?

Bartosz Zieliński

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
Call me Panel klienta Contact