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UX audit – what is it, definition

what is it, definition

UX audit is a tool that is used to test the usability of a given website by analyzing it in detail. First of all, specific user experiences are examined in terms of usability. Conducting an audit is intended to help identify problems and find discrepancies with customer expectations, but also indicates the strong aspects of the website and helps in its optimization. 

UX audit – interesting facts you need to know!

UX audit – otherwise known as a website usability audit – allows you to answer the question about meeting Internet users' expectations, but also shows what can be changed and improved. UX audit should be carried out systematically to monitor and control areas for improvement on an ongoing basis.

UX audit, i.e. User Experience, shows the feelings and experiences of people using a website or application, including, of course, very popular mobile applications. The usability criterion is variable and is determined depending on the type of website being examined.

UX audit – the most important information

UX audit is carried out in order to find out how users perceive a given digital product and what to do to improve these feelings. UX audit it covers the examination of various areas and most often assesses the readability of the website, appearance, ease of navigation, content on the website and its design. UX audit allows, among others, find out where the user loses orientation, check what influences the lack of conversion, whether the purchase path is correct, whether the language of the website is appropriately adapted to the target group and whether the messages contained on the website are legible and understandable.

That's how long it takes UX audit, depends on many issues, primarily on the size and development of the website itself. Research may last as little as a few days or even a few weeks. The budget allocated for the audit also plays a significant role in the time it takes to conduct the audit, although it is not worth saving in this matter. During an audit, a competitive analysis is often carried out to indicate ways to deal with similar problems. UX audit it is a huge knowledge base for the website owner. 

Everyone UX audit ends with the preparation of a special report, which contains information about all problems, ranked from the most critical to the less important, as well as recommendations to increase the effectiveness of the website. The report will also tell you how to improve the product we offer and what to do to improve the usability of the website. The report should include a specific description of all recommendations for the site. In order to prepare the report correctly, however, it is necessary to thoroughly understand and define the business goals and assumptions of the website owner before conducting it. Having knowledge about what they expect - it may be increasing sales in the online store, but also improving user engagement in the content - you can suggest appropriate recommendations. After presenting the report's results, it is still necessary to decide which guidelines will be implemented and then start implementing them. It is also worth monitoring the progress of implemented activities on an ongoing basis. 

Summary

UX audit is an extremely useful tool that should be used whenever there are doubts whether a given website meets usability standards, but also when we just want to confirm that our activities are well-directed. UX audit is also carried out before a new product is released on the market.

UX audit is crucial for business because it allows you to gain or maintain satisfied customers. Taking care of positive user experiences is of great importance because it translates into sales, trust in the brand and building its positive image. After conducting a UX audit, the most important thing is to eliminate critical errors as quickly as possible and gradually eliminate remaining irregularities.

Related entries:

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Bartosz Zieliński

Bartosz Zieliński Managing director

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b.zielinski@commplace.pl
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