employer agency branding Poznan

The purpose of all employer branding activities is to prevent employees from changing their place of employment and to encourage others to work in our company. Leaving employees and staff fluctuation are a problem for virtually all industries. The labor market is currently on the side of the employee and gives people the opportunity to choose and change employers in a short time. You don't have to worry about long periods of unemployment. Also, wages for the same scope of work performed are similar.

So how to make employees perceive our company as more attractive? What are their guidelines when choosing an employer? Thanks to the use of appropriate tools, he can answer these questions employer branding agency - Poznań is not the only city where companies should bet on EB.

What is Employer Branding?

What does the term mean employer branding? The term comes from the English language and is hidden under it brand building employers. Companies should build their brands so that potential candidates perceive them as attractive workplaces. The ones that enable professional development and give satisfaction. Employer Branding agency Poznan or everyone else has the task of building brand image in the eyes of candidates as an employer of choice. In the currently crowded market, it is necessary to employ a specialized unit that will take care of building this image.

Employer branding can be divided into internal and external. Internal activities are aimed at the company's employees. They mainly focus on creating an employee-friendly environment. To this end, companies undertake a number of activities, such as creating an appropriate atmosphere and development opportunities. In addition, they invest in human capital, thus organizing a series of competitions and individual training.

On the other hand, external employer branding is aimed mainly at potential employees. The aim of these activities is to create an appropriate image of the company as an attractive employer.

How can I help Employer Branding Poznań? By recommending and implementing effective solutions in both areas.

Employer branding – an agency that supports the employer's brand

An important goal of employer branding is also to reduce the costs of employee recruitment and training. Each new employee must be implemented and trained. Depending on the industry, the emphasis will be on health and safety, compliance with internal regulations and rules, compliance with regulations and standards, knowledge of basic tools or computer programs and applications. It all requires additional investment.

For example, learning how to use technologically advanced or computer-controlled equipment can take up to several weeks. Such equipment is generally very expensive and you cannot afford to improvise. It may turn out that an employee newly trained on such equipment wants to quit work after a few months. This is an obvious loss for the trader. Thanks to the cooperation with such an entity as Employer branding agency Poznań the company can avoid or reduce such problems significantly.

Employer branding agency and brand image

On brand image consists of several factors. Employer branding agency Poznan helps to diagnose these factors and at the same time make them compatible with each other. Brand image is a complex arrangement of images. It can be said that it arises as a result of associations that refer, for example, to the purchase of a given product. If the customer has positive experience and the purchasing process is carried out quickly, the company and its products will have positive associations.

Another feature is the functional benefits of purchasing the product, as well as experience. Buyers define the brand using many factors that cannot be easily diagnosed. If we wanted to define employer branding in a simple way, it is a combination of HR and marketing.

Return on investment under employer branding

How can such a return be measured? Above all employer branding agency Poznan implements activities aimed at increasing brand awareness among potential recipients, who are job candidates. As a result of cooperation, the conversion rate, i.e. the interests of candidates, should increase. On the other hand, the effect is a reduced expenditure on recruitment.

Employer branding agency Poznań deals with external and internal activities as part of building awareness of the employer brand. The employer branding agency starts with an analysis to get to know the working environment. The next step is to present the results of this analysis to the client, and then create an appropriate action strategy.

Employer Branding Poznań conducts activities aimed at employees already employed in the company. These include numerous messages in various forms, as well as events, including family picnics, integration trips or training. As part of external communication, the agency conducts activities on the Internet, also uses referral marketing or media relations to attract potential employees.

External communication with Employer Branding Poznań

Employer Branding Poznań will help you ensure the success of your brand in external communication. He will prepare a strategy for you that will help you stand out from other companies in the country and abroad.

Employer branding is directed primarily to potential employees, but also to contractors. Therefore, all communication activities translate into how your brand is perceived in the eyes of recipients. An important concept when creating external communication is to define the identity of the company.

For this purpose, it is necessary to answer the question of who we are and what we do, what kind of workplace we are and what we can give to our new employee and who are the people we work with. Activities under Employer Branding consist in creating appropriate messages and determining key messages in the course of determining strategic activities. As part of communication, it is important to distinguish the so-called personas, i.e. people who talk to potential employees. These can be company presidents, directors as well as representatives of the HR department. Proposals for specific actions will be presented Employer Branding Agency - Poznań it does not necessarily have to be its seat.

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