Services

Communication strategy Public relations Branding Google Ads Positioning of websites Website development

Product offer

Company events Food marketing Marketing communication Graphic design Sales support Online marketing

Consulting offer

Internal communication Crisis management Employer Branding Reference Marketing Customer Lifetime Value B2B Marketing

Main content

Company threats - how to deal with them?

Crises break out suddenly and we are almost always unable to predict them. For this reason, it is very important to implement an appropriate crisis management system in our company. Rational division of tasks, setting priorities in the fight against the crisis are one of the most important elements of any crisis management system. In the case of a company, communication and PR also play a very important role.

Why is it so important to prioritize in a crisis?

Chaos - he is responsible for the inability to deal with the crisis. The chaos that invades the company is primarily responsible for disinformation and for activities that are in no way consistent with the company's policy so far. That is why it is very important to prioritize in a crisis. We need to know which actions should be taken first. Determining this depends on the risk analysis. In other words: if we are dealing with a specific situation, it has very clear consequences. The most important thing is to determine which of these consequences may have the most serious impact on our company. A well-chosen crisis management system is able to effectively help us set these priorities. He also effectively develops a communication system in a crisis - not only the one related to messages that a given company releases to the media, but also perfectly improves communication within the company.

Strategy in the fight against the crisis - how to develop it?

Why are anti-crisis measures the key to the company's stable development? Primarily because they are ordering the chaos that is encroaching on the company. In the longer term, they reduce the losses that may affect the company in the event of a crisis. The basis for an effective strategy of action in the fight against the crisis is to shorten the decision-making chain on the line of the management board - PR department - other employees. We cannot forget that not only the company's management, but also other employees are responsible for dealing with the crisis.

The division of duties and determination of the scope of activities of employees is the basis in the fight against the crisis

In addition to shortening the decision-making chain, it is also very important to accurately and precisely assign specific tasks to individual people in a given company. We must not allow a situation where one person is responsible for everything. It is physically impossible for such activities to be effective in any way.

The crisis management system as an aid in the hierarchy of activities

A good crisis management system - eg REDALERT24 - is a good method that will work as a tool for assigning tasks and making decisions in a crisis situation in a company. It allows for precise and very clear definition of tasks, but also shows which threats can bring the greatest losses for a given company. Such information, in turn, is crucial for the effective prioritization of activities. Combined with the experience of the PR department and the management board, the company's crisis management system will certainly be an excellent solution.

Do you need help with your business development?

Bartosz Zieliński

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
Call me Log in Contact