Crisis situation - how to react?
There are crises in companies and there is no point in arguing about this fact. As many as 70% of crises that take place in enterprises reach the media and the Internet. It does not matter whether the enterprise is small or large - you must respond to a crisis situation appropriately. The PR department is largely responsible for the messages, which in the context of the situation, are to a large extent. But what to do and what messages to send to your recipients? Can a crisis be dealt with effectively and quickly?
Crisis management - what to do?
When we have all the information we have and we know which information is true and which was made on the basis of guesswork, we must present a meticulous report to our supervisor. What is crucial in such a situation is a real assessment of the consequences of such a crisis. We must therefore carefully inform our superiors of what the consequences may be if we do not react appropriately. On the basis of this information and the potential effects of the crisis, we should develop a strategy for network and media activities with our superiors.
Control and supervise the activities of the PR team
The strategy of action itself and the determination of the shortest decision-making path are not all that we should pay attention to when we are developing measures to deal with the crisis in the media and the Web. A very important aspect is also supervising the PR team and controlling activities that have already been implemented. In this concept, there is not only assigning appropriate tasks, but also, for example, replying to comments under posts, or publishing posts that are aimed at eliminating the situation as soon as possible. The truth is that when it comes to crises that penetrate the media and the Web, you need to act quickly but also prudently.
Communication, communication and again - communication
Regardless of what caused the crisis, proper communication is paramount. In the case of crisis management in the Web and media, communication plays a very important role. It is not only about publishing relevant content that is supposed to alleviate the situation that has arisen. It is also important how these messages are presented and whether they are consistent with the company's image. It is also very important to whom we address a given message in the first place. In other words, what and how we say on the web is of colossal importance when it comes to effectively fighting the crisis in the media and on the Internet.